Jill Applebaum is a Creative Director at JWT, overseeing work on Diageo's Smirnoff and Nestle's Skinny Cow brands. Jill joins JWT from Draftfcb New York, where she served as SVP, Group Creative Director, overseeing creative development for Kraft's Oreo brand. This included the highly acclaimed Oreo Daily Twist program -- an initiative to push out 100 pieces of content over 100 days to celebrate Oreo's 100th anniversary. Highlights included the "Pride Cookie," "Mars Rover Landing" and the "Wicked Witch of the West" -- influenced Halloween effort.

Prior to joining Draftfcb in 2011, Applebaum was creative director at Y&R/BrandBuzz. She also has held creative and copywriting positions at Young & Rubicam, Ogilvy & Mather and D'Arcy Masius Benton & Bowles.

Throughout her career, Applebaum has produced award-winning work for clients across a wide range of categories, from packaged to luxury goods, that have been featured in media outlets ranging from Harvard Business Review, The New York Times and Fast Company to "The Colbert Report" and "The Ellen DeGeneres Show."

Creativity, Media Professionals, Advertising, Creative Thinking, Business, Innovation, Business Leadership, Fast Company