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Jim Cathcart          

Motivational Speaker, Author, Executive Coach

With over 42 years of professional speaking across the globe, Jim Cathcart is a well-established motivational speaker and a recognized authority in personal and professional development. He has delivered more than 3,300 presentations to diverse audiences in every state of the US, most provinces of Canada, and multiple countries including Scotland, Singapore, China, Taiwan, Indonesia, France, Colombia, Costa Rica, Panama, Poland, and Chile. An active speaker in China, Cathcart has addressed audiences in 21 cities since 2015. His international engagements also include presentations to business leaders in Taiwan and hoteliers in Bali, Indonesia.

Cathcart's background is as varied as it is impressive. Starting his career in various roles from warehouse worker to insurance agent, he became inspired to master motivation after hearing Earl Nightingale on the radio in 1972. This inspiration led him to a profound career shift from a government clerk to a highly sought-after professional speaker and author. Today, he is a member of the professional Speaker Hall of Fame and has been recognized with numerous awards including The Golden Gavel Award, The Cavett Award, and The Lifetime Achievement Award from the Greater Los Angeles chapter of the National Speakers Association. He has authored 20 books on various aspects of personal development and professional success.

Cathcart's professional accolades also include being a "Hall of Fame" business motivator, a certified speaking professional, and a recipient of The Legends of Speaking Award. He has been selected as one of the Top 5 Sales & Customer Service Speakers multiple times by Speaking.com in online surveys and has been listed among the Top 50 Sales Influencers by Top Sales World magazine. His profound impact on the industry is further commemorated by the San Diego chapter of the National Speakers Association, which renamed their member of the year award "The Jim Cathcart Service Award."

An avid motorcyclist and guitar player, Cathcart brings a relatable and energetic style to his presentations, connecting with audiences on both professional and personal levels. His teachings emphasize the importance of relationship building, self-leadership, and continuous learning. He covers a wide range of topics including leadership, sales, decision making, and empowerment, focusing on helping professionals harness their natural strengths and align themselves with roles that maximize potential and productivity. His approach to professional growth and customer loyalty through improved service standards has made him a beloved figure in the speaking circuit.

Jim Cathcart continues to be a highly active motivational speaker, executive coach, and a respected figure in virtual communications. Regularly featured on platforms like ThriveTimeShow.com and TSTN.com, he remains a sought-after voice in discussions on effective leadership, change management, and peak performance. His dedication to teaching and empowering others underscores his ongoing commitment to influencing positive change in the professional world.

Speech Topics

Relationship Selling™ (Treating Connections as Assets), The Power Minute (Motivation), The Acorn Principle (Tapping Your Potential), Leadership and Motivation, Relationship Intelligence®, Communication Strategies

Relationship Selling in the New Era

As the author of the original Relationship Selling, published in 1986, Jim Cathcart has decades of practical experience in seeing what works and what doesn’t. His Eight Competencies of Relationship Selling written in 2002, emphasizes increasing Sales Readiness at all levels of the organization. He motivates sales people to see customers as assets and to build profitable business friendships.

Growing Leadership At All Levels

“If you can’t lead you, please don’t lead me!” Self Leadership is the beginning point for Organizational Leadership. Cathcart’s best seller The Acorn Principle grows out of his psychological research coupled with cutting edge business strategy and shows people how to use the collective intellect of the organization to tap individual strengths and maximize motivation. He shows how to get people to embrace the “genetic code” of your organization.

The Grandma Factor: Lifetime Customer Loyalty

When you find meaning in what you do, you bring value to what you do. Everyone knows how to provide good service; our challenge is getting them to want to. The real magic in customer service comes from discretionary efforts, when people go beyond their job description. This presentation focuses on the ways systems, strategies, standards, and relationships impact service. Jim Cathcart teaches building your clientele through “up-serving.”

Rethinking Ourselves for a New Era

"If you can't lead yourself, please don't lead others." The most popular methods of leadership, management, sales, and service delivery are already dangerously out of date. New technologies require new ways of thinking. Every day another standard practice becomes obsolete. To continue to grow and thrive we must learn to constantly rethink our markets, our systems, our relationships, our strategies, and ourselves. This presentation combines stories, visuals, research, and audience interaction to dramatically improve the way we think and act.

Intelligent Motivation for a Challenging World

Knowledge and skill will not win the day, but confident action can change your world. Learn how to increase your drive, strengthen your discipline, and sustain the action that is needed to succeed. “Intelligent Motivation” is determining what is important, identifying what action is needed, and doing what is necessary to generate and sustain that action until your desired outcome is achieved. It is conscious, objective, intentional, and relentless action on vision, focus, standards, meaning, agreements, measures, and rewards. In this program, Jim Cathcart will teach you how to inspire vision, take focused action, create firm standards, make your work more meaningful, and develop clear agreements, accurate measures, and appealing rewards.

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UpServing -- Building Customer Loyalty

Customer loyalty is to be given, not just received. If we want continuing business from someone, we must first be more loyal to them. "UpServing," a term coined by Jim Cathcart, is about seeking to upgrade the level of satisfaction achieved at every contact point with the customers. This leads to larger purchases, less sales resistance, easier recoveries, and more repeat and referral business. But first it requires a different Mindset.

Behavioral Economics

Every action has a value, or a cost. Cathcart focuses on Return on Attitudes, Return on Relationships and Return on Behavior Patterns in an innovative approach to doing what works. Things that are measured tend to improve, so be sure you measure the things that truly count.

New Era Sales Leadership (Via Online Conferencing):

Jim brings superior sales training right to your sales staff's desktops -using the cutting edge of technology, online training or desktop videoconferencing. With this unique program, Jim Cathcart will challenge and inspire your sales staff and teach proven methods for successfully sustaining sales leadership and retaining your customers.

The Grandma Factor - Lifetime Customer Loyalty:

Everyone knows how to provide good service; our challenge is getting them to want to. The real magic in customer service comes from discretionary efforts, when people go beyond their job description. This begins with training people in how to think about: their role, their goal and the person they serve. When you don't find much meaning in what you do, you don't bring much value to what you do. This presentation focuses on the way systems, strategies and relationships impact service. Jim teaches "The Grandma Factor" for building your clientele through UpServing.

The Acorn Principle - Helping People Grow:

The Acorn Principle is: "Your greatest, fastest and easiest growth always comes from your natural abilities". Every person can be very good at certain things, but most people don't know what those things are. Jim shows people how to find and grow their natural strengths so that they can always be self motivated. A fascinating exploration of what makes us who we are and how to use it.

Relationship Selling:

Sometimes it is not your product or price that gets you the business, sometimes it is simply the way you connect with people. We need to rethink how we connect with our customers and suppliers, before our competition does. When Jim Cathcart wrote the book Relationship Selling it was considered revolutionary. Today it is considered standard practice. This presentation shows you what to listen for, how to be natural in your selling style and how to connect with the underlying elements of buying psychology which most people have never heard of.

Leadership - Rethinking Ourselves For A New Era

New technologies require new ways of thinking. Every day another standard practice becomes obsolete. To continue to grow and thrive we must learn to constantly rethink our markets, our systems, our relationships, our strategies and ourselves. The most popular methods of leadership, management, sales and service delivery are already dangerously out of date. This presentation combines stories, visuals, research and audience interaction to dramatically impact the way we think.

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