Marketing is a spectator sport and Jim Joseph is one of the industry’s most engaging, enthralling and entertaining commentators. As the President of Cohn & Wolfe North America, Jim brings over twenty-five years of consumer marketing leadership, bold management prowess, and a fine head of hair to the agency. Jim’s a three-time author; a professor at New York University; and a member of the Board of Directors for the number one branding school in the country, The Brand Center at VCU, as well as The Council of PR Firms. Jim's brand pedigree is a portfolio of the who's who of marketing including Tylenol, Johnson & Johnson, IKEA, Cadillac, Ambien, Nokia, Walmart, and Kellogg's.

Advertising Communication, Marketing,