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Jim Lawless      

Expert Authority on Personal Development, Leadership & Change; Best Known For His Taming Tigers Theories

Jim Lawless is a leading authority on AQ: learning new AdaptAbility skills to deliver bold, fast change. He also works with senior leaders to build cultures in which others can grow their AQ to deliver the plan – and for life.

Lawless has contributed to bold, fast change in global organisations, government, Olympic teams and business schools for two decades. He has inspired and educated over half a million people on five continents through his mindset.

Lawless has tested and developed the AQ skills personally. He adapted to become a televised jockey within a year of starting to ride and to become Britain’s deepest Freediver in just 8 months of training. Both done alongside his day job – a key element of Adaptability.

Currently studying Neuroscience at King’s College London, Lawless holds a Bachelor of Laws degree and practiced as a commercial solicitor in the City of London before moving into industry. He was elected a fellow of the Royal Society for the Arts in recognition of his business writing and is the author of the bestselling book "Taming Tigers" (Random House).

Over the past two decades, Lawless has evolved to be one of the most in-demand speakers in the world delivering over 100 major conference keynotes each year. What differentiates him, besides having proven his highly effective methodology personally, is his immense personal one-on-one connectivity with people in audiences of all sizes. He brings passion, energy, interactivity and amusing elements to the stage creating an engagement that transforms mindsets with ease.

Speech Topics


‘Future of Work’, AI and the pace of geopolitical, tech and market disruptions require us to look at ideas we previously thought impossible, create a way to build them, and execute at pace whilst managing the risk.

If you’re asking yourself and your people to do things that have not been achieved before, you will create strong tension.

Unresolved, that tension will cause delays and the erosion of your ambition.

Understanding the tension liberates your people from it. And inspired, liberated people in collaboration can achieve the seemingly impossible.

And that’s Jim’s role in supporting your ambition. After all, nobody can become a jockey in 12 months or break a freediving record in 8 months whilst still delivering their day job…


You’re right. The only way to achieve the bold, fast change needed to deliver the plan is through your people owning it, courageously trying new, uncertain things and taking astute, managed risks.

We have taught leaders how to ‘manage’ and ‘drive’ change for decades. We have not taught our people how to manage the evolutionary human ‘fear algorithm’ that causes our whole body to react powerfully against risk and uncertainty. An algorithm carefully calibrated for the old Industrial Age through our education and ‘old work’ systems.

Gathering your people together in the same room is your critical opportunity to give them the skills, confidence, determination and inspiration to recognise and override the fear algorithm and to take managed, courageous necessary risks to create change where it counts.

Highly experienced, world class support is at hand to help you do precisely that.

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