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Jim Pancero  

Professional Keynote Speaker, Thought Leader & Sales Expert

Jim Pancero, CSP, CPAE, has the most advanced, leading-edge “business to business” sales and sales management training available today. Everything he does is extensively researched and has one bottom line focus: to increase an organization’s strategic competitive advantage and market uniqueness.

Jim’s work focuses on sales organizations with high priced, large and/or competitively complex products and services. His information-intensive keynote speeches, training programs and in-depth consulting work detail his innovative selling processes and strategies for the new economy and global marketplace.

Even during a 60-minute keynote, Jim provides the most experienced members of his audience with proven, immediately usable advanced ideas to increase their competitive advantage and enhance their selling processes. His combination of humor and real-world examples evolved from his experience researching and training in over 80 different industries.

Jim has been directly involved in “business-to-business” selling for over 35 years. Six of those years were spent successfully selling the largest computer systems for the Data Processing Division of the IBM Corporation. During Jim’s prestigious IBM career, he earned several awards including the coveted “Golden Circle” designation annually awarded to the top 5% of their international sales force.

In 1982, Jim Pancero founded his advanced sales training and consulting company. Since then, Jim has conducted over 2,500 presentations or consulting days for 500 companies providing a career average of five events per client. Over 90% of Jim’s clients utilize his services more than once.

Jim Pancero is an inductee into the CPAE (Council of Peers Award of Excellence) Speakers Hall of Fame, an honor shared by few professional speakers world wide.

Speech Topics

Six Questions to Evaluate the Competitive Marketing Health of Your Business

Are You Ready For Your Next Generation of Sales Reps?

Skills to Maximize Your Trade Show Selling Opportunities

You Can Always Sell More: By Increasing Your Competitive Edge Selling and Supporting Your Largest Accounts

You Can Always Sell More: Even In Today’s Hyper-competitive Realities

SWAT Team Selling: Are You Good Enough To Get Better?

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You Can Always Sell More When You Increase Your Sales Planning and Selling Process Controls

SWAT Team Selling: Leading Your Team to a Competitive Advantage


Each program Jim conducts is researched and customized to fit the unique challenges and requirements facing a sales organization. Jim believes in strong "take home" value so a customized workbook is developed and made available for duplication at no additional charge. Types of presentations: Anywhere from 1 hour keynotes to half-day and full-day training and multiple-day training seminars.

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