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JoAnn Laing  

As chairman, management or advisor, JoAnn M. Laing is adept at growing businesses.

As chairman, management or advisor, JoAnn M. Laing is adept at growing businesses: intrapreneurial large corporate initiatives and stand alone small- and medium-size ventures. She drove $1+ billion P&Ls, and has expertise in consumer directed healthcare and small business. JoAnn has been named one of the top women executives in digital, emerging media space.

Information Strategies (is-incorp.com), the marketing and media company that she chairs, delivers information to 9+ million as well as advises Fortune companies on the creation of innovative offerings and effective marketing strategies to reach target audiences.

JoAnn is an expert on reaching small businesses; she has provided Fortune companies with potential buyers by creating $23 billion proprietary sales channel to market products and services to this sector. Her corporate clients asked her to author her third book, The Janus Principal, Focusing Your Company On Selling to Small Business. And her business subscribers prompted the writing of her current book, Avoiding Business Disaster, Saving and Growing Your Company; the book addresses how to position your company for success and manage negative issues effecting continued business success.

Ms. Laing is a leading spokesperson on HSAs: she created and hosts the private annual White House briefings for the Bush and Obama administrations on HSAs for key healthcare industry executives, installed leading quarterly HSA indexes, authored two HSA books, and developed websites into leading industry resources with a link to the US Treasury website.

As Chairman of Cybernautics, she drove the audience development company from idea to IPO in 1997. Most recently, she chairs The National Robotics Education Foundation Ms. Laing has also held executive positions at Chase, Olivetti, Sara Lee and First Advantage and managed businesses in 70+ countries. An articulate multi-faceted communicator, she has marketing and supply chain management BS degrees from Syracuse University, and a Harvard MBA.

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