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Joanna Bloor        

Amplifier; Co-Founder of The Amplify Lab

As a former 20-year veteran of the startup space, Joanna Bloor has helped build and lead companies including OpenTable, CBS Interactive and Pandora. Bloor most notably co-founded and leads The Amplify Lab, which she describes as an “accelerator for people.”

Bloor loves helping people overcome obstacles and grow their potential as part of her business, The Amplify Lab. She has applied the same principles to herself, becoming a late-in-life athlete: “I went from couch potato to marathon running in my thirties”, she says. To lose weight and keep herself motivated to train and to make better food choices, she has devised a very original and smart method, which involves technology, but doesn't involve a scale.

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