Joanna Catalano, a experienced sales and marketing professional, has 15+ years managing sales and marketing teams, building trusted advisor relationships with multinational companies, and managing high impact change initiatives. She’s led both direct and consultative sales teams, is a driver of data and insights-led sales and marketing solutions, and has a capacity to balance big picture thinking with impactful results. To further her commitment to diversity and entrepreneurship, Joanna joined the board of Female Founders, a non-profit that seeks to increase VC funding of women-founded and led businesses.

Accomplished leader in growing and scaling new businesses, building customer relationships, and leading sales and marketing teams. Extensive cross-cultural experience in Americas, Western and Eastern Europe, and Asia (mature Japan and emerging SEA) in the following areas of expertise:

• Sales and Marketing: lead global and regional sales teams focusing on both strategic accounts and field sales; manage teams driving insights-led digital, customer relationship and channel marketing

• Strategy: multiple years experience in end-to-planning as strategy management consultant as well as company-led strategic initiatives (annual business planning and identification of new revenue streams)

• New Business Development: built software alliance program; managed and grew franchise operations; optimized partnerships to drive growth; sourced potential high-growth regional accounts

• Product Go-To-Market: lead pricing, positioning and roll out strategy for new product launches and product betas; improve product commercialization and drive product adoption

• People Development: success building high performing teams and new functions from ground up; focused on talent acquisition and retention; experience creating and running people development programs; skilled at championing wide-scale change initiatives

Marketing, Advertising, Sales, Data Data Analytics, Diversity & Inclusion, Entrepreneurship,