Joanna Dai is the founder of DAI, a performance womenswear brand for the professional woman.

Dai founded womenswear fashion brand Dai, a direct-to-consumer, digitally-native company innovating performance wear for women who mean business. Dai combines luxe technical fabrics with elegant tailoring and minimal, timeless design. Beyond products, Dai is committed to sustainability and the positive social impact that empowers women.

Previously, Dai worked in the financial sector.

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