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Joanna Peña-Bickley      

Head of HumanFX Research & Design of Alexa Devices at Amazon; Board Chair & Design Fellow at Design Corps; CEO of CognitiveExperience.Design Foundation

Joanna Peña-Bickley, a design technologist, known as the mother of Cognitive Experience Design and pioneer in Ai aided, generative design is a 21st century renaissance woman. She is propelled by a multidisciplinary acumen in research, design, technology and media. Her insatiable curiosity moves the C-Suite beyond obvious ideas and products, towards enduring market making experiences, platforms and devices for the connected era.

Peña-Bickley’s award-winning artist hand has guided the world’s most recognized companies and brands, such as Land Rover, Nokia, Sephora, American Express, John Deere, Boeing, MTV, Pepsi, NASA and Jay Z imagine and launch innovative breakthroughs, with a philosophy of radical collaboration, empathetic conviction and remarkable digital craft. Whether creating one of the first streaming video players, that changed the delivery of live news events for ABC, designing the first banking app for the Apple Watch, that made banking personal again for Citibank, reinventing the connected car as a smart mobility platform for General Motors, or inventing new Ambient Intelligent Alexa Devices and experiences for Amazon, Peña-Bickley’s customer obsession and tenacious creativity disrupts industry and delivers business results.

Named one of 2020’s Most Powerful Women Internationally by Fortune, a Power Woman of New York, 2019 D&AD Jury President and a Silicon Alley Rising Star her imagination and visionary executive design leadership are fueled by a mission to design inventions that work for everyone, everywhere, everyday. Peña-Bickley stands as a powerful voice, organizer and advocate for women and girls in the fields of design and tech. Her inspirational activism has advanced the inclusion of women on US currency, the S.T.E.A.M.D. education movement, digital literacy and work force re-skilling, and increased funding for public school music and arts programs, making her a sought after keynote speaker at conferences such as CES, Cannes Lions, World Economic Forum, The One Show, WNorth, SxSW, D&AD, TriBeCa Film Festival, 3% Conference, C2 Montreal and Fortune's Brainstorm Design.

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