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Joe Calloway        

Bestselling Business Author, Performance Consultant & Restaurant Owner

Joe Calloway is a branding consultant, business author, and restaurant owner whose client list reads like a "Who's Who" in business. From Saks Fifth Avenue and BMW to American Express and IBM, a wide range of companies depend on Calloway for insight into today's marketplace. A nationally recognized expert on performance and competitive factors, he is the best-selling author of Becoming a Category of One, which received rave reviews from The New York Times, Retailing Today, and many others. His new book is Indispensable: How to Become the Company Your Customers Can't Live Without.

A business consultant and speaker for 20 years, Calloway has been inducted into the International Speakers Hall of Fame, the highest honor for professional speakers. He has been awarded the CSP designation from the National Speakers Association, its highest earned designation, as well as the Council of Peers Award for Excellence.

With a business background in sales and marketing management for a national real estate company, Calloway opened his own training and consulting firm in 1981. Joe Calloway/Business Motivation Resources designs and delivers employee training programs for businesses and government agencies, with clients ranging from RCA Records to the United States Army.

Known for his challenging, motivating, and thought-provoking presentations, Calloway was described by Sales and Marketing Management Magazine as "an expert on developing customer-focused teams," and by the National Customer Services Advisory Board as "one of the most innovative and compelling people in customer service." As the author and producer of the Choose Success video series, he was selected for the Masters of Motivation satellite broadcast and videotape series, featuring the top business motivation experts in the country. He has created custom video programs for companies including BMW, MobileComm, Texaco, and General Motors.

Calloway urges his audience to "focus on the customer." He tells us how today's customer makes buying decisions, why a company's toughest competition may be outside your industry, and the power of commitment to a customer. Companies worldwide have commented on Calloway's effective techniques.

Joe Calloway's new keynote presentation, "Work Like You're Showing Off," consists of short speeches by Calloway, interspersed by humorous and entertaining video clips which highlight his points. The presentation discusses the power of each individual to be more effective in their work and to create more joy in their life through their work.

Speech Topics

Leading A Winning Culture

Creating Your Greatest Competitive Advantage Through Culture

Leading The Customer Focused Team

Winning And Keeping Customers In Today’s New Market Reality

The Leadership Mindset

How Today’s Successful Leaders Think

Work Like You're Showing Off

Extraordinary Companies: How They Think & What They Do To Create & Sustain Success

“Becoming a Category of One” Keynote Workshop – What Extraordinary Companies Do – and How They Think – to Create and Sustain Success

How do some companies create and sustain success year after year? It's their mindset. Top performers think about business differently, and this mindset is available to anyone. Based on Joe Calloway’s ground-breaking book, Becoming a Category of One, this is an interactive work session that gets your people actively engaged with Joe, with each other, and with the ideas that will clearly differentiate you from your competition.

The Category of One mindset is:

  • Looking at your business with new eyes. Learn from success outside your industry for fresh thinking and everyday innovation.

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Category of One Leadership - Aligning People And Culture To Drive Results

All Category of One organizations are built by strong leaders. Call for details about this dynamic leadership presentation.

Building Your Brand From The Inside Out - The People Behind The Promise

An engaging presentation on the power of how your people can turn a brand into a magnet of customer loyalty. Call for details.

Minds Wide Open - Creating A Mindset of Ideas, Innovation, And Improvement

Ideas are the lifeblood of any successful organization. In a marketplace that presents new challenges and opportunities daily, a mindset of innovation, ideas, and improvement is a competitive necessity. It’s not rocket science. It’s about the power of ordinary people doing extraordinary things. That’s what creates differentiation and a competitive advantage.

Minds Wide Open takeaways include…

  • How to innovate with ideas from unexpected sources
  • How to overcome the resistance to new ways of looking at our work
  • How to focus innovation where you will get the greatest return
  • How to get buy-in on ideas, innovation, and improvement
  • How to make things happen by letting go of personal barriers Innovation isn’t something that happens in “retreats” or as projects. It should be part of how everyone in an organization thinks every single day. In a marketplace that constantly changes, a mindset of innovation, ideas, and improvement is the ultimate competitive advantage. "You pushed us to think beyond our typical boundaries and challenged us to take our business to new heights. Our group came to life with your interactive style.” Ed Quinlan - Harris Rresearch

Becoming A Category of One - How Extraordinary Companies Create And Sustain Success

Based on Joe’s best-selling book of the same name, Becoming A Category of One is a roll-up-your-sleeves session about the mindset that creates market leaders. Becoming A Category of One is about the attitudes and ideas that top performers bring to challenges and opportunities every single day.

Category of One takeaways include:

  • How top performers find game-changing ideas that drive results
  • How to identify and tear down the barriers to relentless improvement
  • How to lead your market through a focus on what the customer values most
  • How to wrap quality and consistency with customer experience that locks in loyalty
  • How to take decisive action on ideas that improve results and drive growth

Find out what market leaders and top performers do that you can do in your business if you just choose to. Choose Becoming A Category of One. “Joe was the opening keynote to help open everyone’s mind to accepting new ideas and to finding new ideas in unexpected places. He made a huge difference in getting the audience engaged and enthusiastic about the event, which continued all week. Resounding accolades.” Cinda Daly HDI 2012

Be The Best At What Matters Most - The Only Strategy You Will Ever Need

Market leaders don’t try and do everything. They do the most important things. It’s an audacious idea in this age of gimmicks – to outperform the competition on those things that create real value for the customer. A laser focus on quality, consistency, and relentless improvement, is the only strategy you’ll ever need. The reality of the marketplace is that if you win on the basics - you win. That’s where you innovate for results - to become so good at the basics that you are cutting edge. In this interactive session based on Joe’s upcoming book, Be The Best At What Matters Most, the

takeaways include:

  • How markets are won by those companies that outperform on the fundamentals
  • How simplicity and clarity of purpose can become your force multipliers
  • How becoming cutting edge on the basics creates raving fans and wins customer loyalty
  • How to create the organization-wide buy-in that drives extraordinary performance
  • How the will to take action can become your most powerful differentiator

There’s an old saying: Don’t learn the tricks of the trade. learn the trade. That’s never been more true than now. Join Joe in a session that will get your team focused on winning through focus, simplicity, and excellence of performance. Get ready to move mountains. “Thanks to you over 500 strangers started exchanging ideas. The energy from the group was amazing.” Dorota Ulman – Symcor Inc.

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