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Joe Natoli      

teaching teams to deliver great user experiences that deliver real results.

I strive to deliver thought-provoking, entertaining and — most importantly — practical advice that attendees can put to use the minute they get back to work.

It's my job to make you look good.

I am never anything less than completely honored when someone considers or chooses me as a speaker, because with that choice comes risk. The success of any event rests on the quality of the presenters and speakers – and whether or not they engage their audiences and deliver valuable insight. So I take the responsibility of making the event a success every bit as seriously as you do.

Here's what you can expect from me.

  • Replies within 24 hours to phone calls and email messages.
  • A personal phone consultation prior to the event, so we can discuss what would be most valuable for you and your audience.
  • Promotion of your event on my website, blog and social media channels.
  • A custom resource page, created exclusively for your event, including any slides I used in the speech or workshop, along with any other resources I think might benefit attendees.
  • A quick follow-up survey to make sure I met your expectations and to get your honest feedback on my contribution.

A Little About Me

I’ve been speaking publicly on the topics of User Experience (UX) and Design for more than 25 years, from national conferences like DevWeek and QCon to regional events like PechaKucha. I also spend as much time as I can talking to students across the country at colleges and universities, because I believe in giving back what others so generously gave me in the early years of my career.

I’ve launched two successful online courses. My online course, User Experience Design Fundamentals, has over 30,000 students. That response has been nothing short of humbling and overwhelming, but the level of engagement and the fact that enrollment grows daily tells me that people find it valuable. I’ve also recently launched a UX & Web Design Master Course, in direct partnership with Udemy, which contains 184 individual lectures and 23 hours of instruction.

I’ve written several books. My first book, Design Means Business, was published in 2000 (and is now woefully out of print). My new book on User and Customer Experience Strategy, Think First, launched on October 5, 2015. Over 3,000 readers have downloaded my latest eBook, 10 Commandments of UI Design.

I’ve written numerous articles about the roles Design, UX and CX play in business success for publications such as Fast Company, HOW, SmartCEO, The AIGA Journal, The Baltimore Business Journal and Business Monthly.

I have been a UX/CX Consultant for nearly three decades, and have been privileged to work with organizations from Fortune 100 companies to Government Agencies to small startups. That work includes commercial industry leaders like Broadridge, Condé Nast, Johns Hopkins, Mettler-Toledo, PHH Arval, SC Johnson and Wolters Kluwer, as well as government agencies like NSF/NCSES, NIH and the Dept. of Homeland Security.

I now devote my time to writing, coaching, consulting, and speaking. I’ve always been immensely passionate about UX and design and their inherent power, and I’m downright giddy when put in a position to share that passion and hopefully ignite someone else’s. Nothing thrills me more than seeing that fire in someone’s eyes, the light of recognition that leads to change. It just never gets old.

I live outside of Baltimore, MD with my wife Eli; together we have three children. In what little free time I do have, I enjoy motorcycling, art and making music.


Think First: My no-nonsense approach to creating successful products, memorable user experiences and happy customers

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