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Joe Pine    

Author of "The Experience Economy", Co-founder of Strategic Horizons LLP, Lecturer at Columbia University

Joe Pine is an internationally acclaimed author, speaker, and management adviser to Fortune 500 companies and entrepreneurial start-ups alike. He is the co-founder of Strategic Horizons LLP, a studio aimed at helping businesses innovate in their value offerings. Pine has developed a notable reputation through his focus on the economic opportunities of transformational business models, including his advocacy for businesses to stage meaningful experiences that prioritize safety and engagement.

Together with his partner James H. Gilmore, Pine authored "The Experience Economy: Competing for Customer Time, Attention, and Money," a re-release of their original work which underscores the significance of creating memorable experiences over mere goods and services. This book, now published in fifteen languages, illustrates how businesses can excel by staging experiences that are inherently personal and valuable. Their other collaborative works include "Authenticity: What Consumers Really Want," which explores the growing consumer demand for genuine interactions and was recognized as one of the top ten business books of 2007 by Amazon.com.

Pine also wrote "Mass Customization: The New Frontier in Business Competition," which details the shift from mass production to mass customization. This shift allows companies to efficiently meet individual customer needs while maintaining low costs, a concept that has been embraced by numerous industries as they strive to differentiate their offerings. His insights are frequently shared in esteemed publications such as the Harvard Business Review and The Wall Street Journal.

Before his current roles, Pine held various technical and managerial positions at IBM for 13 years, significantly contributing to the launch of the Application System/400. His innovative approach to integrating customer feedback in the development process greatly enhanced product quality and played a crucial role in IBM’s Rochester, Minnesota facility receiving the Malcolm Baldrige National Quality Award in 1990.

Currently, Pine is a Lecturer in Columbia University’s Master’s Program in Technology Management, where he educates future leaders on creating value and innovation in technology management. He continues to share his expertise on global stages, including the World Economic Forum, TED in California, and South by Southwest in Austin, Texas. Pine also serves on the editorial boards of Strategy & Leadership and Strategic Direction and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy.

Speech Topics

Get Real: The Authenticity Imperative

An unblushing look at the failure of traditional marketing and what will replace it. Joe will share real-world examples, unveil our insightful Location Hierarchy Model, and make the case for the emergence of a new executive – the Chief eXperience Officer (CXO).

Infinite Possibility: Creating Customer Value Through Digital Technology

The explosion of digital technology in the lives of consumers requires a new way of thinking about how to use that technology to create economic value. To remain relevant, companies must incorporate technology to create innovative new offerings and super-charge their marketing efforts experiences. In this mind-expanding session, Joe Pine provides a new way of thinking to help explore the infinite possibility for creating customer value on the digital frontier.

Mass Customizatio

The most innovative companies are rapidly embracing a new paradigm of management Mass customization that allows them the freedom to create greater individuality in their offerings at desirable prices. Based on Joe Pines pioneering book, Mass Customization: The New Frontier in Business Competition.

Understanding Customer Sacrifice

Understanding the gap between what customers settle for and what they want exactly. A model for rethinking the traditional metric of customer satisfaction and discovering hidden opportunities for innovation and differentiation. An expanded discussion based on the article first appearing in Context Magazine entitled Customer Satisfaction is No Longer Enough.

Going Beyond the Experience

Once an emerging phenomenon, the Experience Economy is now fully here with increased competitive intensity and even some commoditization amongst experience stagers. The next step? Using customized experiences to guide individual change via transformations.

Work Is Theatre

A new model for staging business performance using the principles of theatre to fundamentally change how and why work is performed in the Experience Economy. Particularly valuable for molding company culture and attitudes in the workplace.

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Welcome to the Experience Economy

A look at the competitive landscape through a new lens going beyond goods and services to stage truly memorable experiences. An overview of the principles and frameworks needed to stage compelling experiences, with relevant, up-to-date exemplars that illuminate the ideas. Based on the book The Experience Economy: Work Is Theatre & Every Business a Stage.

The Experience IS the Marketing

An unblushing look at the failure of traditional marketing and what will replace it. Pine & Gilmore share real-world examples, unveil their insightful Location Hierarchy Model, and make the case for the emergence of a new executive the Chief Xperience Officer (CXO). Based on the new Pine & Gilmore e-Doc The Experience Is the Marketing.

Authenticity in Business

A sneak peak at Pine & Gilmores next book -- in progress as you read. In a world of paid-for experiences, consumers increasingly question what is real and what is not. As a result, authenticity is becoming the new consumer sensibility, determining what offerings consumers buy and who they buy those offerings from.

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