Joe Sabia calls himself a "conceptor, creator, consultant, collaborator and curator" who helps companies and organizations tell better stories.

But you may know him as the creator of ...

"Tupac in Kazakhstan," which pieced together dozens of Kazakhs to sing Changes by Tupac Shakur.

"Seven Minute Sopranos,"a lightning retell of the Sopranos saga. "Google Goes Gaga."

"History of Lyrics That Aren't Lyrics."

... and many more viral videos -- some created with the CDZA musicians' collective.

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