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Joel Makower          

Expert in Sustainable Business, Clean Technology, and the Green Marketplace; Founder of GreenBiz.com

Joel Makower is chairman and executive editor of GreenBiz Group, Inc., creator of GreenBiz.com along with research and events on sustainable business and clean technology. He hosts GreenBiz.com’s annual GreenBiz forums as well as the VERGE and Circularity conferences produced by his company, and is principal author of the annual “State of Green Business” report.

For 30 years, Joel has been a well-respected voice on business, sustainability and clean technology. As a writer, speaker, and entrepreneur on corporate sustainability practices, he has helped a wide range of companies align environmental goals with business strategy.

Before VERGE, Makower co-founded Clean Edge Inc., a research firm devoted to clean energy technology, and acts as a senior consultant to GreenOrder, a sustainability strategy firm. In addition, he has consulted for many Fortune 500 companies such as Gap, General Motors, Hewlett Packard, and Procter and Gamble.

A former nationally syndicated columnist, Joel is author or co-author of more than a dozen books, including The New Grand Strategy: Restoring America’s Prosperity, Security and Sustainability in the 21st Century, (St. Martin’s Press, 2016), about a business plan for America, born at the Pentagon, that embeds sustainability as a strategic national imperative.

Previous books include "Strategies for the Green Economy" (2008), "Beyond the Bottom Line" (1994) and "The E-Factor" (1992), two of the earliest framing books on corporate environmental responsibility and corporate social responsibility, respectively.

The Associated Press has called Joel "The guru of green business practices." In 2012, he was awarded the Hutchens Medal by the American Society for Quality, which cited “his ability to tell compelling stories that both inform and inspire business leaders toward profitable action.” In 2014 he was inducted into the Hall of Fame of the International Institute of Sustainability Professionals.

Joel frequently keynotes corporate events, business associations, and regional business and economic development events, is a sought-after moderator and host of sustainability events, and is frequently quoted in major news media, including Fortune, Forbes, the Wall Street Journal, New York Times, USA Today, Time, and public radio’s “Marketplace.”

Joel advises several startups and chairs the board of the nonprofit youth entrepreneurship organization United Roots.

Speech Topics


VERGE: How the New Technology Convergence Is Transforming Business and the Environment

Over the past few years, a convergence has been taking place among energy, information, building, and vehicle technologies, representing one of the next great waves of business innovation--and a boon to the environment. This mash-up of clean technology with sustainable business practices is creating untold opportunities for companies in a wide range of sectors to develop innovative products, services, and business models that bring intelligence to buildings, vehicles, cities, and homes, while creating vast reductions in energy and resource use, and associated emissions.

From Here to Sustainability: The Profit (and Pitfalls) of Environmentally Responsible Business

Joel Makower shows how today's leading companies are integrating environmental thinking into their operations in a way that creates lasting business value. He offers useable content, success stories, and cautionary tales.

Save the Buyosphere! Selling Green in the Age of More, More, More

How do you sell "green" in a world with a seemingly insatiable appetite for more, more, more? Joel Makower offers real-world tales from the trenches, the latest marketing trends, and insight and inspiration to help marketers succeed in the growing green marketplace.

The VERGE Opportunity.

A convergence is taking place among energy, information, building and vehicle technologies, representing one of the next great waves of business innovation — and a boon to the environment. This mash-up of clean technology, sustainable business, and smart everything is creating vast opportunities for companies to develop ultra-efficient and innovative products, services, and business models for companies, cities, and consumers. It’s one of the most significant drivers of business innovation and strategy. What You’ll Learn:

Why the VERGE economy is happening now, what it means, and who’s involved
The new business opportunities for both technology and non-technology companies
How VERGE will increasingly impact business operations and career paths
The new value chains and knowledge networks that will increasingly shake up markets
Where the VERGE economy is headed and how to prepare for it

The Green Marketing Conundrum.

Green marketing is a challenge, as companies try to cash in on perceived public interest in products deemed to be better for the planet. How do you sell “green” in a world with a seemingly insatiable appetite for more stuff? In a world in which Walmart, GM, and GE are waving the green flag, how can marketers be heard—and believed? Joel offers tales from the trenches, the latest trends, and insight and inspiration to help marketers survive and succeed in this confusing marketplace. What You’ll Learn:

Is green consumer concern a passing fad or the way of the future?
The great, green chasm — why consumers often say one thing and do another
Unmarketing — why it’s sometimes better to do more and say less
Who’s doing it right, and why
The biggest green marketing mistakes and how to avoid them

Prosperity, Security, Sustainability: America’s Trillion-Dollar Opportunity

In an era of climate change, economic uncertainty and global turmoil, business as usual is giving way to bold, audacious thinking: How can business help build resilience and well-being while addressing social, environmental and economic challenges? It’s a trillion-dollar business opportunity that affects every sector, and the inspiring subject of Joel’s latest book, about a new economic opportunity for America, born at the Pentagon, that embeds sustainability as a strategic national imperative — an unprecedented opportunity for business. What You’ll Learn: • How a new “grand strategy” can align America’s economy, foreign policy, and environmental goals • The three huge pools of demand waiting to be tapped by the private sector for profit • Why Washington, D.C. isn’t the key ingredient in our recovery (but local government and CEOs are) • How this revolution is already taking shape across America • What this transition means for key sectors

When Technology Meets Sustainability

A convergence is taking place among energy, information, building and vehicle technologies, representing one of the next great waves of business innovation — and a boon to solving the world’s most pressing social and environmental challenges. This mash-up of clean technology, sustainable business and smart everything is creating vast opportunities for companies to develop ultra-efficient and innovative products, services and business models for companies, cities and customers. What You’ll Learn: • How technology is enabling radical efficiencies in nearly every sector • The new business opportunities for both technology and non-technology companies • How the convergence of technologies will affect business strategy and career paths • The new value chains and transparency that will increasingly transform markets • The role of blockchain, AI and other next-gen technologies will accelerate sustainability solutions

News


Clean Edge, Inc.: Private Company Information - Businessweek

Clean Edge, Inc. company research & investing information. ... Mr. Joel Makower ... Clean Edge, Inc. Presents at 8th Annual Clean-Tech Investor Summit, ...

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