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Johan de Nysschen  

President of GM's Cadillac Brand; One of the Global Auto Industry's Boldest Leaders

General Motors Co. (GM) recently named Johan de Nysschen head of its Cadillac luxury brand. De Nysschen formerly was Nissan Motor Co.’s head of the Infiniti luxury line.

De Nysschen, who helped Volkswagen AG’s Audi sales in the U.S. increase 42 percent from 2005 through 2011, arrives at Cadillac as GM tries to build on last year’s momentum created by some of the brand’s best new products in a generation, including the ATS compact sedan car and redesigned CTS sedan.

De Nysschen is a motorcycle and performance automobile enthusiast. Also, he is a oenophile who enjoys traveling and discovering new cultures. He has two adult children, and resides in Hong Kong with his wife, Anna.

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