John Burke began working at Trek Bicycle in 1984 and has been president of the company since 1997. During his tenure, Trek has grown to become one of world’s preeminent bicycle brands ridden by cyclists around the world. In addition to leading Trek, John served as chairman of President George W. Bush’s President’s Council on Physical Fitness and Sports and is a founding member of PeopleForBikes.

John is an avid cyclist, passionate sustainability advocate, runner, and a published author. His first book, One Last Great Thing, chronicles the life and lessons of John’s late father and Trek Bicycle founder, Richard Burke. His second book, 12 Simple Solutions to Save America, strips partisan spin from twelve pressing issues facing the United States, exposing the facts and potential solutions to each. In his most recent book, Presidential Playbook 2020: 16 Nonpartisan Solutions to Save America, Burke covers new ground, with fresh data and perspectives on hot button issues such as why the notion of good government matters now more than ever, climate change, health care and how we can build an economy to last.

John and his wife, Tania, live in Madison, Wisconsin.

Business, Business Growth, Sports Business, CEO, Cycling, Fitness, Fitness Education, Fitness & Nutrition Experts, Sustainability, Authors, Political, Corporate Strategy, Strategy Implementation, Strategic Leadership Manufacturing,