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John Hall    

Co-founder & Former CEO of Influence & Co., Best-selling Author

John Hall is the co-founder and former CEO of Influence & Co., a leading content marketing agency that has grown significantly since its inception. Under Hall's leadership, the company not only offered expert, high-quality content to the top publications but also helped position key individuals as industry influencers and thought leaders. The company's clientele includes a mix of startups, fast-growing companies on the Inc. 500, and large Fortune 500 brands. Hall had a focus on creating content that effectively reaches target audiences online, enhancing the visibility and influence of his clients.

Influence & Co. has received numerous accolades, including a ranking of No. 72 on Forbes' "Most Promising Companies in America" list and being named Empact’s "Best Marketing and Advertising Company" at the United Nations. Additionally, Inc. recognized Influence & Co. as the No. 1 company dominating content marketing. Hall authored the best-selling business book "Top of Mind," which further establishes his expertise and influence in the field of content marketing. He maintains columns in Forbes and Inc., and has contributed to over 50 prestigious publications, including Harvard Business Review, Fast Company, The Washington Post, and Mashable.

Hall is also an accomplished public speaker, known for his engaging and insightful presentations. He was highlighted as a "must-see" and one of the most authentic speakers in Forbes. His speaking engagements have included the inaugural Techweek NYC conference in 2013, where he received excellent audience feedback, and a session with a chapter of the American Marketing Association, which was highly praised for his insights and stage presence. Hall continues to influence and inspire audiences across various platforms on topics such as thought leadership, content marketing, and entrepreneurship.

Speech Topics

Leveraging Your Leadership: Helping Others

When you’re an industry veteran who’s been around the block a few times, you become a leader and expert in your field. Once you’ve reached that point, you’re in a position to use your experience and expertise to gain credibility and differentiate yourself from others in your industry. John Hall discusses how being particularly helpful to others (whether that means advising, referring, or doing them a simple favor) will also benefit you and your company. Sharing your knowledge and resources with others creates brand advocates who can present your company with new business or other valuable opportunities. Hall details specific ways to help others so you can create mutually beneficial relationships.

Publishing Content: Reaching the Right Audience

There’s no argument over whether publishing content is a valuable form of marketing — it is. Nonetheless, it’s not as simple as writing an article and posting it on your favorite social media platform. Publishing content that nobody — or the wrong target group — reads is the same as not publishing content at all. In this presentation, John Hall explains quality content and quality distribution. He delves into where to publish and promote your content so it reaches the right audience and helps you achieve your business goals.

Positioning Yourself as a Thought Leader

You may already lead your team, your company, or your industry, but take it a step further by striving to become a thought leader. As an established thought leader, you’ll have an advantage when reaching out to potential clients and developing partnerships. In this talk, John Hall discusses how to establish yourself as a thought leader and how to use thought leadership to improve your company brand, as well as your personal brand. He shares how you can become a go-to resource for questions, advice and assistance in your area of expertise.

Using Content to Build Trust & Influence Decision Makers

Gaining trust, influencing decision makers and differentiating your product or service are vital to achieving success in sales. Content can play a large role in informing consumers, overcoming sales barriers and establishing credibility for your brand. Furthermore, content is a non-promotional way to talk about your brand and enable customers to picture themselves solving their problems using what you have to offer. John Hall discusses how you can leverage content to accomplish all of the above. He also provides additional strategies that your sales team can use to take things to a new level. Gaining face time with decision makers may be difficult, but influencing them doesn’t have to be.

Content Marketing: How It Achieves Your Business Goals

Content marketing is a less traditional method of marketing that is dramatically growing in popularity. It is increasingly becoming the best way to establish your company as credible and knowledgeable. During this talk, John Hall discusses the importance of content marketing in your business plan. He details how publishing content can build brand awareness and brand loyalty. Further, content marketing assists with customer education, customer engagement and even talent recruitment. It makes for more meaningful conversation with leads, clients and others. He also touches on the right types of content to publish and where to publish to reach the right audience.

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