How to Create a Culture of Shared Commitment

Every business has a culture. It may be strong or weak, positive or negative, or just plain hard to spot, but it’s like a form of internal brand in a way. It’s the collective impression, habits, language, style, communication and practices of the organization. In this inspirational session best selling author, John Jantsch will discuss the element of a business culture built on shared commitment.

These elements include:

• Shared stories
• Shared beliefs
• Shared purpose
• Shared plans
• Shared leadership
• Shared outcomes
• Shared ownership

How to Create the Marketing Strategy That Is Perfect For Your Business

In this session best selling author John Jantsch walks participants through the process of developing or discovering a marketing strategy to act as a foundation for all marketing related activities, decisions and campaigns.

The session includes insights for both start-ups and ongoing enterprises.

Participants will learn how to:

• Connect purpose and passion with strategy
• Define an ideal target client
• Create a compelling value proposition
• Choose a defining brand personality
• Mold a core message of differentiation
• Build a Marketing Hourglass
• Use a Strategy Matrix to guide decision making

How to Build a Referral Engine

Referrals are the lifeblood of most practices and often the driver of the most profitable business and yet few firms focus the appropriate attention on systematic referral generation. In this session, best selling author John Jantsch will teach participants the key elements required to build your very own referral engine.

Participants will learn how to:

• Create a more referable experience
• Adopt a referral mindset
• Target the hottest referral suspects
• Educate and trigger referral sources
• Build creative referral campaigns
• Construct a referral network platform

How to Build a Turn-key Marketing System

In this session best selling author John Jantsch will reveal the 7 steps to small business marketing success as a framework for building a marketing system and marketing action plan.

This universal step-by-step approach can be applied to any size business, start-up or move-up, in any industry.

Participants will learn how to:

• Mold strategy before tactics
• Build a Marketing Hourglass
• Develop a content strategy
• Integrate a total web presence
• Install the lead generation trio
• Create a selling system
• Build a marketing action plan

How to blend Marketing, Sales and Service efforts to create a useful customer experience.

Today’s buyer has many ways to find the products and services they acquire. Growing a business today isn’t as much about creating demand as it is about leading a journey.

Participants will learn

• The 7 behaviors every customer wants to experience
• How to map the perfect customer journey
• How to get marketing, sales and service to work together
• How to measure and track the customer journey

How to combine inbound marketing and inbound selling to deliver a world class customer journey and experience.

The culture of division between sales and marketing doesn’t serve anyone – not the least of which is the customer. Getting sales and marketing working hand in hand is the key to delivering a remarkable customer experience.

In this session participants will learn:

• How to use content in sales and marketing
• How to personalize the social media experience
• How to create the perfect customer journey
• How to work to build relationships instead of departments
• How to build functional teams to better serve clients
• Creating the Perfect Customer Journey