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John Krubski    

Leading Business Futurist

John Krubski is a working consultant as well as a seasoned, experienced, professional speaker.

He has developed the Index of What Matters Most, which played a pivotal role in setting up the Guardian Life Small Business Research Institute (, and designed a one-day workshop around Creating the Do-it-Yourself Future you Deserve -- not to mention qualifying as a Top100 speaker resource for Vistage/TEC, and authoring "CRACKING THE AMERICA CODE; A Plan to Get US Back on Track" ( With that as a platform, John Krubski is better equipped than ever to provide clients with original insights, innovative thinking, and actionable strategies for strategic direction, innovation, dealing with change, management, motivation, competitive advantage, Thought Leadership Marketing, and more.

Recent speaking highlights include LIMRA (Life Insurance Marketing Research Association), Global Shop (the largest annual convention of retailers in the US -- rated as top speaker over the past three years), The Marketing Research Event (Boston and San Diego), and the New York Small Business Expo, among other venues.

Krubski's keynotes and presentations focus on what you can do with the information he provides and can be tailored to address specific issues relating to your industry, organization, or company.

As CEO of Futures and Innovation Consultancy itlcINSIGHTS, Krubski has also served as a futurist and innovation consultant to America's top corporations, including American Express, Charles Schwab, Outback Steakhouse, Sears, IBM, Compaq, Michelin, Fox Television, DreamWorks, Ford, Mercedes-Benz, General Mills, Quaker, Pepsico, and many, many more. He also provides his services as a Strategic Vision Consultant and Innovation Coach. He has helped companies develop their presentation and sales skills. He specializes in Fast-Track Innovation.

Krubski previously worked at Yankelovich Research, the preeminent Values & Attitudes and Trends company, that serves both US and multinational corporations in providing customer and consumer insights. Krubski joined the company as a marketing executive and left more than five years later as one of the premiere presenters of research-supported insights and perspectives as well as a qualified futurist.

Before joining Yankelovich Research, Krubski enjoyed a career as a hands-on, business-building sales and marketing executive. He served as the VP Marketing of the Television Bureau of Advertising. He was head of Marketing for a bleeding edge internet-based marketing initiative in 1986. He sold and distributed syndicated television programs, including The Wrestling Network (which is now part of Turner Broadcasting) and he was a marketing executive developing new business for the National Broadcasting Company in New York.

Before coming to New York, and having left college with a Journalism degree and having worked as a Scenic Designer for Television, Krubski founded his first entrepreneurial enterprise (an advertising agency) at the age of 24. Within a few short years, he was the Producer of the highest-rated nightly television program in Southern New England. While still in the employ of the Washington Post TV Station Division, Krubski founded, installed, managed, and developed that company's first television production and post-production facility in Hartford, where he was responsible for building a business from the ground up and training the staff in cutting-edge production and editing technology.

Krubski graduated from Fordham University in 1972, where he acquired a fine balance of Jesuit rigor and Zen attitude. He lives in Westport, CT.


John Krubski 2 on Vimeo
added almost 5 years ago

Speech Topics

The future, innovation, and change

a new view on how to get there that includes a formula for the future

New insights into small business USA

practical information and new ideas on how to manage or market to small business America

The Gen6 Factor

A comprehensive new view of America's 6 contemporaneous generations and how that affects….. everything!

Retail 2.0

Why the time has come to build brands at retail and how to do that through Brand-Active Shopper Communications

Persuasion 2.0

A whole new set of insights and tools to get people to do what you want them to do grounded in original research and perspectives

Thought leadership Marketing

How to use what you know to differentiate yourself without spending a fortune on advertising

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