[email protected]
John McKean
Best-selling author, Executive Director of the Center for Information Based Competition
The Center for Information-Based Competition provides thought leadership to help businesses advance their understanding of customers, both as consumers and as people.
John McKean is frequently called on by the world's leading businesses to inspire new levels of customer awareness and effectiveness through fact-based insights and a passion for customer excellence. His real world customer work is balanced with the academic rigors of guest lecturing at MIT Sloan Graduate School and postgraduate work at Harvard University.
His book "Customers Are People - The Human Touch" is being heralded as a "powerful" and "compelling" work ushering in the new era of customer interaction. McKean reveals how the world's leading "Human Touch" firms implement the intuitive art of their most successful sales, marketing and service individuals as a consistent science across business functions...a science based on our research findings that "70 percent of the customer's decision to buy is based on how they are treated as people..."
"Information Masters - Secrets of the Customer Race" is "...utterly riveting and very surprising" (Amazon.com.uk), revealing why only 5% of the world's firms are achieving the full potential of their Customer Relationship Management initiatives. Information Masters was also awarded the exclusive honor of Wiley Publishing's "BEST ON THE MARKET" book list along with Wiley's other high profile list of authors including Peter Drucker, Jack Welch and Warren Buffett.
Mr. McKean's experience spans 20 years of operational success in sales, marketing and service enabled by powerful information capabilities in both the private and public sectors.
Mr. McKean's academic rigors include teaching, studying and research at some of the world's top universities. These include: MIT's Sloan Graduate School of Management - guest lecturer for the application of advanced technologies, Harvard University - Postgraduate International Monetary Economics and Finance with research in international technology transfer, Georgetown University - postgraduate work in international trade, University of New Hampshire - Masters Degree in Business and Marketing, Hartwick College - Undergraduate studies in Economics and Political Science.
Speech Topics
Workshops and Facilitations
Our workshops provide assistance in creating awareness and motivation, in identifying key strengths and opportunities, in building customer-oriented action plans. Organizations use one type or a combination of workshop types to meet their particular situation. All workshops' designs are customized to the specific needs, culture and expectations of the individual organization.
Customer interfacing technologies
Communications - customer and employee
Information and Technology
Branding
Customer Relationship Management (CRM)
Customers Are People - The Human Touch
Customers Are People - The Human Touch:*
Mr. McKean's recent book, Customers Are People - The Human Touch, is being heralded as a "powerful" and "compelling" work ushering in the next era of customer interaction.
McKean reveals how the world's leading "Human Touch" firms implement their art as a consistent science across the entire business...
... a science based on the basic premise that top sales, marketing, and service individuals know and practice intuitively - "70 percent of the customer's decision to buy is based on how they are treated as people".
Related Speakers View all
Jordan Goldman
Named "One of the top young entrepreneurs in America...
|
|
Jim Whitehurst
Former President of IBM & CEO of Red Hat
|
|
Darian Shirazi
Partner at Gradient Ventures; Founder & Former CEO o...
|
|
Matthew Bellows
Founder & CEO of Yesware, Inc
|
|
Chuck Reaves, CSP, CPAE, CSO
Founder of Twenty-One Associates, Inc.
|
|
Alaa Hassan
Vice President, iNetVideo.com
|
|
Ryan Blair
Successful Entrepreneur & Author of "Nothing To Lose...
|
|
Andy Dunn
Founding CEO of Bonobos & Author of "Burn Rate"
|
|
Robert Cialdini
New York Times Best-Selling Author; The Foundational...
|
|
Gilles Babinet
Entrepreneur in the media, marketing and music industry
|
|
Richard Kelly
Managing Director, IDEO
|
|
Douglas Holt
Douglas Holt is L’Oréal Professor of Marketing at Ox...
|
|
Rupert Howes
CEO, Marine Stewardship Council
|
|
Michelle Nelson
Founder and President of Back 2 Basics Marketing
|
|
Simon Mainwaring
Best-Selling Author, Podcaster, Business Futurist & ...
|
|
Chris Tolles
CEO, Topix
|
|
Bob Borchers
Vice President of Marketing for Platforms & Ecosyste...
|
|
Mari Smith
Facebook Marketing Expert, Author
|
|
Chris Westfall
National Elevator Pitch Champion, Expert on Sales Le...
|
|
Alex Banayan
Author & World’s Youngest Venture Capitalist
|