As Vice President of Strategy & Business Development, and Marketing, John Mellor advances growth and market leadership strategies for Adobe’s Digital Marketing business unit. With over 25 years of experience in the enterprise software industry, Mellor drives the enterprise marketing efforts and global strategic alliances that fuel the explosive growth of the industry’s leading solutions within the Adobe Marketing Cloud.

Mellor joined Adobe through the company’s acquisition of Omniture in 2009 where he served as Executive Vice President of Marketing and drove all marketing efforts to strategically advance the largest standalone web analytics business. Mellor’s previous experience includes senior leadership positions with RichFX, an online merchandising company, and co-founding Viewpoint, an interactive media technology provider, which was later acquired by Computer Associates.

Marketing & Branding, Marketing, Social Media & Networking, Digital Marketing, Business Trends, Entrepreneurial Marketing, Public Relations & Marketing, Viral Marketing, Marketing Coaching Social Media, Strategic Planning, Strategy, Technology Policy, Corporate Strategy, Strategy Implementation, Competitive Strategy,