Online Reputation Means Business -- Strategies to Avoid Digital Damage and Defend Your Brand

On a daily basis, negative information that appears online prevents people from getting jobs, advancing in their careers, and building their businesses. Negative online information causes great personal misery and can even tear-apart families. Businesses can be quickly ruined or sometimes find their revenue streams slowly eroding beneath them. The Internet can serve as judge, jury and executioner for practically any person’s or company’s reputation. Regardless of whether you did something foolish, are associated with another’s misdeeds, or are the victim of a third-party attack, most people and businesses are ill-prepared for increasingly common online problems.

Attendees will learn how to identify personal and professional online vulnerabilities, employ best practices for use of social media and digital communications, and avoid and mitigate online damage through preventative and prescriptive strategies and tactics. Mr. David also explains how to remove negative content from search results using previously unknown techniques – the covert ops of reputation management will blow your mind. He also discusses hate blogs, online reviews, privacy issues, surveillance, Google’s “Right to be Forgotten” in Europe and even the business of online complaint sites.