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John Paul DeJoria      

Co-Founder of Paul Mitchell Hair Care & Patron Tequila, Entrepreneur, Philanthropist & Environmentalist

John Paul Jones DeJoria is an American entrepreneur, a self-made billionaire, and philanthropist best known as a co-founder of the Paul Mitchell line of hair products and The Patrón Spirits Company.

Once homeless, DeJoria's rags-to-riches biography exemplifies the American dream: he is a first-generation American turned entrepreneur, philanthropist, government servant, and pillar of the business community. He has struggled against the odds to achieve success and pay it forward, living by his motto, “Success unshared is failure.”

In 1980, Mr. DeJoria and hairstylist Paul Mitchell converted a partially borrowed $700 into what is today the largest privately held salon haircare line. Mr. DeJoria and Mr. Mitchell had a vision to found a company for hairdressers—one that would provide tools of success for haircare professionals, their salons, and the entire beauty industry. Although Mr. Mitchell tragically died of pancreatic cancer in 1989, the dream he shared with Mr. DeJoria has flourished; the company currently produces more than 100 products, available in over 80 countries.

Mr. DeJoria has made philanthropy paramount, insisting “corporations can and should change the world for the better.” In addition to other works, Mr. DeJoria recently launched a solely-funded philanthropic venture, Grow Appalachia. The organization aims to empower the hunger-stricken people of Appalachia by providing the skills and resources they need to grow organic, nutritious food, and teaching them how to prepare and preserve it in a healthy way.

Mr. DeJoria steers the company according to its original vision, keeping his vow to stand by the professional beauty industry.


How John Paul DeJoria Went From Homeless To A Billionaire In ...

Co-founder of hair care company John Paul Mitchell Systems and high-end tequila Patrón Spirits Company, John Paul DeJoria tells how he went from homeless ...

John Paul DeJoria, billionaire co-founder of Paul Mitchell hair-care ...

The new documentary "Good Fortune" explores the life and times of John Paul DeJoria, co-founder of Paul Mitchell.

John Paul DeJoria: The Deal Behind Patrón's $5.1 Billion Sale

Bacardi Limited announced it would acquire Patron Spirits International AG for $5.1 billion. Patrón cofounder John Paul DeJoria explains why selling his 70% ...

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