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John T. Kennedy  

Award-winning motivational speaker, trainer and author specializing in sales and service related industries.

Throughout North America, Europe, and Australia, John Kennedy has delivered keynote speeches and workshops that have empowered tens of thousands of audience members to "SHAKE IT UP!" For well over a decade, his experience and energy place John as a "speaker of choice" for progressive, global companies and associations including General Electric, Marriott Hotels, American Kidney Fund, Taco Bell, US Secret Service, Centex Homes, Johns Hopkins Hospital, American Bus Association, USDA, and Elizabeth Arden.

"Voted top ten easiest speakers to work with"  FS Speakers and Trainers.

John is currently the chief cultural officer of a mid-Atlantic service company directly responsible for training and continuing the culture to over 250 employees monthly. He travels extensively to not only speak...but to do!!

John’s busy speaking schedule has him presenting over 75 times a year, and he balances that with his business and family obligations..."I'm never to busy for an ice cream with my son, Ben. A work-life balance is extremely important to my success!" John incorporates his 20 years of business acumen into every presentation he gives with real life scenarios and applications...not just theory.

With a background that began in the fast-paced industry of printing in the 1980's, John set the stage for his success in sales and service. He was an award-winning account manager, and he danced the thin line between company profitability and client satisfaction...not an easy dance to learn. "Just deliver on promises, and exceed their expectations...they will love you forever!"

John then moved on to the rewarding industry of hospitality and tourism where he became a hotel director of sales in one of Maryland's leading hospitality management companies. He once again provided the necessary balance of profits and performance to create an industry standard for hotel success. John now speaks to states departments of tourism annually including South Dakota, Indiana, Delaware, Maryland, and West Virginia.

John has been invited back year after year to many of his loyal clients and has reached expert status in customer service, leadership, and sales.

Co-author of "Fantastic Customer Service...Inside and Out!," John has a popular collection of audio recordings called "EmPower Tools."

Pick up John's new book and training program "Management That Cooks"...available now online at

Fee includes all travel and expenses. Client is responsible for hotel accommodations**



There is much truth to the statement "strength in numbers". Building effective teams in our work environment directly effects morale, retention, productivity, and profitability.

John Teaches His Audience How To:

  • Understand the four stages of team-building

  • Implement successful team communication strategies

  • Recognize four personalities that form a team

  • Resolve conflict without management involvement

  • Creatively problem solve challenges and issues

  • Establish performance standards for effective leadership

  • Implement an action plan for continuous success


In this day and age of corporate restructuring, having the right skills to maximize your time is essential for survival. We need to balance our work and family commitments without sacrificing the quality that both demand.

John Teaches His Audience How To:

  • Separate the urgent from the important

  • Prioritize your work and your life

  • Utilize successful time management strategies that will place three weeks of your life back into

your pocket each year!

  • Organize for optimal productivity in three simple steps

  • Set realistic, measurable goals for productive results

  • Deal with constant interruptions, phone calls and email

  • Utilize technology for efficiency and effectiveness

  • Manage multiple assignments without mistakes

  • Implement an action plan for continuous success


We have heard the phrase "born leader," but have we heard the phrase "born manager"? Learn what it takes to be both, and what happens if you are only capable of one.

John Teaches His Audience How To:

  • Earn trust, respect, and credibility from your employees

  • Develop an environment with unwavering support

  • Implement the "prescription for success"

  • Chart the employee’s success with a five point checklist

  • Delegate with authority and insight

  • Motivate your employees with the "cannoli factor"

  • Understand the four levels of conflict

  • Communicate with confidence and composure

  • Follow through on discipline issues without fear

  • Take every employee at face value without judgment

  • Balance your responsibilities at work and home

  • Harness the knowledge of your team for unlimited potential

  • Implement an action plan for continuous success


The art of sales is exactly art. There is a difference between being sold a product and the actual act of buying...great sales people know that difference and John Kennedy does, too!

John teaches his audience how to:

Understand the sales process from prospecting to closing

Move from a transactional to transformational mindset

Determine key buying indicators as road maps to the close

Establish repore and then respect in the negotiation arena

Incorporate integrity in every presentation and product

Manage your territiory as if it was your family

Expand margins while increasing closing ratios


Incorporate John into your next leadership or sales retreat. His innovative strategies for culture creation, vision and values, along with a structured approach to problem-solving, have John in high demand for this demanding skill. Contact John for a list of satisfied clients that have agreed to share their success.


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