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John Zogby      

Trendspotter & Leading Pollster

One of America's most prized thought leaders, John Zogby delivers incredible insight into the most important trends that will change our companies, our government, and our own lives. He has been heralded as the nation's most accurate trend analyst today. Using advanced methods to generate research drawn from hundreds of thousands of respondents each year, he works straight from the raw data without any partisan filters to present the clean truth on emerging issues - long before others can pull together their findings.

From IBM, Microsoft, GE, and St. Jude Children's Research Hospital to Wal-Mart, Cisco, and the US Chamber of Commerce, the nation's most important corporate leaders rely on Zogby for his unbiased research. For nearly two decades, he has become an icon for his unparalleled record in predicting US elections.

As the author of the New York Times bestseller The Way We'll Be: The Zogby Report on the Transformation of the American Dream, Zogby continues to put his finger on the pulse of America, creating a portrait of the trends that drive our society today and will in the future. He currently pens a weekly column for, a weekly report card on President Obama's performance for The Washington Times, and a monthly column for Politics magazine. A well-known political and social pundit, his work has been featured in op-ed pages worldwide, valued in corporate boardrooms, and considered "must-read" material at every level of America's political landscape. He has been interviewed by every major US news and cable network and has served as an election analyst for the BBC, CBC, and Al Jazeera, among others.

John Zogby has delivered more than 2,000 speeches, public lectures, and management briefings, simultaneously educating and entertaining his audiences. A teacher at heart with 24 years of experience as a professor of American history and politics, his speeches are always conversational, humorous, poignant, and informative. Few speakers bring the combination of accurate data, trend spotting, storytelling, and global perspective that Zogby delivers.

Speech Topics

America’s First Globals: Understanding, Managing & Unleashing the Potential of our Millennial Generation

In the most comprehensive research yet, speaker John Zogby explores America's "First Globals" - Americans born between 1979 and 1993 who are networked worldwide; who monitor global sports, fashion and music; who, out of any age group, are the least likely to think American culture is superior to any other culture; and who are most reluctant to go to war against people who listen to their music and dress like them. They are having a huge impact on the workplace, on NGOs, on home ownership and housing, and on the meaning of community. "America's First Globals are exciting to watch, but I am worried about a growing subset who are just losing hope," Zogby says. "Are we wasting significant human capital? How do we salvage the leaders of our next economy and planet?" he asks. The answers he provides in this keynote are both poignant and insightful.

To See Ourselves as Others See Us: Global Attitudes Toward the US & American Values

The "splendid isolation" Americans enjoyed has now vanished due to communications technologies and savvy citizens who watch the BBC, Al Jazeera, CNN and even Russia Today. But just as we have become more interested in what lies beyond our borders, the rest of the world is now watching us more closely than ever.

"An Arab diplomat once told me that 'we love America, it's the United States we have a problem with'," speaker John Zogby says. "Everywhere we see this disconnect between citizens all over the world who cherish the universal values that America stands for, while challenging the nation's self-interests." Since 1997, Zogby has polled people across the globe and has acquired a rare look into their hearts and minds. In this session, he shares how the world sees the US, particularly as other major countries such as China, Russia, India, Brazil and Turkey assert their power.

The New American Consumer: Resourceful & Savvy

The US economy is based on consumer spending. But those days are over - at least for a generation. The drive to reduce spending started long before the Great Recession, which only accelerated the trend begun in the late 1990s. Between 10 million and 12 million financially successful Americans are making a conscious decision to cool the "desire to acquire." These tech-savvy consumers prefer "being connected" over material wealth and care about value over glitz. They want the steak, not the sizzle. Since they only have only so much to spend, they want to spend it wisely. In increasing numbers, they want to be part of what is right, not just what is popular - including being on the right side of the environmental and human rights equation. Speaker John Zogby will help you understand how this new consumer trend will impact you in the future and how you can turn this trend to your advantage.

Demographics & the Current Political Landscape of Today: Prospects for the Democrats & the Republicans

In this presentation, John explores and evaluates the latest demographics of the ever-changing political landscape in America – heading into the future. He addresses and analyzes the latest voter trends and tendencies, as well as the evolving racial census of America’s voting population. John Zogby recognizes that the dynamics of the American voting public is undergoing tectonic changes.

Today’s voters are younger, less white and more informed. He delves into the prospects for the political parties and independents of the future, and explains that any political party wishing to successfully relate to this new kaleidoscope of constituents, must have a strategy in place to answer new questions and concerns held by a growing and increasingly diverse mosaic of Americans. By the end of this presentation, Zogby will leave audiences with a plan, and the poise, to recognize evolving political dynamics and expectations, as well as the awareness of how to address these demands to succeed, on either side of the aisle.


New Zogby Poll: Obama Recovers, Congress Suffers from Shutdown
John Zogby, Contributor ... A new poll by Zogby Analytics shows President Barack Obama bouncing a couple of points from a low 43% job approval rating two ...

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