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Johnny Cupcakes    

CEO of Johnny Cupcakes, Award-Winning Entrepreneur & Branding Expert

Johnny "Cupcakes" Earle is the founder of the world-renowned tee-shirt brand Johnny Cupcakes, and is known for helping other people create blueprints for building brand loyalty, creating memorable experiences and inspiring innovation. With global store openings, thousands of customers with his logo tattooed on themselves, people who camp out for his products, and high-profile collaborations with giants such as The Simpsons, Power Rangers, and Nickelodeon, Earle was named America’s #1 Young Entrepreneur by Business Week, Top Innovator in Retail by The Boston Globe, and featured in INC magazine as the CEO of one of the world’s fastest growing independent businesses.

Despite being in one of the most difficult product categories to stand-out in, and a founder of a brand when he was just 19 years old, Earle’s solution to his business challenges was to create such a unique brand experience that his customers would loyally line-up around the block, time and time again, just to be able to sport his logo on their clothing. Since then, through his talks and creative consulting, Earle has shared his strategies with clients that include Apple, L’Oreal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, and P&G. Also a TEDx speaker, Earle has been featured in media such as MTV, NPR, Forbes, WIRED, Newsweek, and as a case study in several branding and business books.

Speech Topics


Tailored Presentations: Uniquely Suited to the Needs of Each Client

Some of the key takeaways Johnny will include are:

  • How to gain impact from the smallest changes
  • How to stand out and stay relevant in a world full of distractions and competition
  • Simple tools for effective delegation
  • The ONE calculated risk everyone should try
  • How to gain word of mouth advertising
  • The value of creating unique experiences
  • The importance of the first impression: How your business card, resume, or website could make or break an opportunity
  • The power of packaging
  • Creating and growing a community of loyal customers

Be Your Own Brand: The Ultimate Branding Tool Box

If you were a product what box would you come in? If you were a business what uniform would your staff wear? In a world where millionaires are made on blogs, and a website review can break a billion dollar business, what are you doing as a person in business to grow your brand?

Nobody understands the power of a brand more than Johnny Earle and in this passion fueled presentation he talks to employees, CEO’s and business owners on how they can generate a world-class reputation that is impossible to ignore.

Key takeaways include:

  • SHINY PACKAGES – simple tricks that you or your team can use to stand out
  • DISRUPTIVE MARKETING – ways to create a buzz that people share
  • FIRST UP – how to take a ‘great’ first impression and make it unforgettable
  • CUT THROUGH – the messaging you can use to ensure you are remembered

Kick Starter: Empowering Entrepreneurs

So many ideas, so little funding! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage—including Johnny Cupcakes. So if you have the drive then this presentation will show you how to get behind the wheel and steer!

With utter conviction and complete passion Johnny will talk budding entrepreneurs through the lessons he has learnt on his journey to global domination – and arm them with easy to apply strategies for making their dreams a reality.

Key takeaways include:

  • DEFINING YOUR BRAND – creating a product that people can believe in
  • MONEY TALKS – how you can generate cash to get up and running
  • GETTING BACK UP – how to fail in style, and get back up for more
  • KEEPING THE FOCUS –simple tricks for keeping your head in the game

Millennial Engagement: Contemporary Leadership

We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team of millennia’s.

There is no one that understands the mindsets of the millennial workforce than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled- over customers.

Key takeaways include:

  • FOCUS POCUS – when the stakes are high, how do we keep our teams focused and driven?
  • HAPPINESS HYPOTHESES – get your team to fall in love with what they do
  • SUPPORTIVE LEADERSHIP – how do we create a culture where failure is appreciated?
  • BRAND ALIGNMENT – simple tools to embody the brand in and out of work hours

Viral Business: Inspiring Customer Loyalty

With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones.

In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.

Key takeaways include:

  • CAPITALIZING ON CUT THROUGH – how to stand out in a saturated market
  • YOUR PERSONAL BRAND – how everything about your first impression counts
  • EXPERIENTIAL DRIVERS – creating employee, team and consumer experiences that people shout about
  • EFFECTIVE INNOVATION – taking existing genius and growing it!

Building Brand Loyalty & Memorable Experiences

With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones. In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.

Inspiring Team & Customer Culture

We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team of millennials. There is no one that understands the mindsets of the customer than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage withthe brand on a deep level; resulting in loyal teams and bowled- over customers.

Finding A Way

So many ideas, so little resources! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. So if you have the drive then this presentation will show you and your audience how to get behind the wheel and steer your organization into new territories and gently away from old ways! With utter conviction and complete passion Johnny will talk leaders, entrepreneurs, marketers, and sales teams through the lessons he has learned on his journey to global domination – and arm them with easy to apply strategies for making their dreams a reality. Johnny shares dozens of ingredients to success, including the power of details, collaboration, and the art of rolling with the punches while learning to adapt.

News


A Tale of Cupcake Kismet. Are You Fans of Your Fans Like Johnny ...

Johnny Earle was one of five keynote speakers at the High Five Conference. The founder of the iconic T-shirt brand Johnny Cupcakes started his business out of ...

Johnny Cupcakes Finds Sweet Success in T-Shirts

At just 24 years old, Johnny Cupcakes is still as much of a prankster as he is an entrepreneur...

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