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Jon Lakefish  

Expert on Branding, Data & AI in Marketing; Founder of the Lakefish Group

Jon Lakefish is a highly experienced marketing and branding professional with over 20 years of success in the industry. With a deep understanding of consumer behavior and a passion for innovation, Lakefish has led the marketing and branding efforts for countless businesses across a wide range of industries.

More recently, Lakefish has been at the forefront of the rapidly evolving field of AI in marketing and branding. As a recognized expert in the area, Lakefish has been invited to speak at numerous industry events, conferences and universities on the topic. Lakefish's presentations are known for their engaging style, practical insights, and thought-provoking perspectives on the opportunities and challenges of leveraging AI in marketing and branding.

In addition to speaking, Lakefish also provides consulting services to help businesses of all sizes harness the power of AI to grow their brands and increase their sales. With Lakefish's guidance, clients have been able to unlock new levels of efficiency, creativity, and impact in their marketing and branding efforts.

Overall, Lakefish is a dynamic and respected leader in the marketing and branding world, with a keen eye for emerging trends and a commitment to delivering measurable results for clients.

Speech Topics

Adapt Today With AI: The 5 AI Tools You Can Use Today To Improve Your Marketing & Decrease Your Costs

ChatGPT & AI in Marketing/Branding: How to Use it to Build Sales & Cut Costs!

ChatGPT and other AI platforms are popping up and marketing and branding professionals are slowly embracing them. In this session we will share details on what ChatGPT is, along with using it in real-time.

We will take a look at some other AI platforms that are taking Graphic Design to a whole new level and we will review some uses that are currently in play. And we will share how using some of these new tools can save you time and money and allow you to compete in whole new way.

We will then have a discussion about whether these tools are essential for the future of marketing and branding or if they are a form of cheating. My perspective is that these tools are here to stay and will only get better and better, and those of us that know about them, will have an edge over our competition!

ABC'S of Creating & Growing Your Brand

In this fast paced session, we will go over everything you need to know as you create and grow your brand. From Authenticity (being honest in everything you do) to Hiring (making sure your new team members embrace the brand as much as you do).

From Measurable (making sure everything you do from a branding perspective can be measured) to Zooming In & Zooming Out (seeing your brand from the perspective of your customers, your team members, and your stakeholders), this session covers it all.

You will leave with a list of things you can do to build your brand, and I'll be a phone call or an email away if you have any questions along the way!

Data: Using Data + Analytics Correctly & Turning it into Increased Sales & Income

Data is everywhere...and often times it is confusing to decide what actions you need to take to turn your data into sales and income.

In this session, together we will focus on 3 things:

  • Making sure you know what data it is that you'd like to measure to provide the greatest impact on your sales and income.
  • Making sure everyone is looking at the right data at the right time and that it is available in Real Time.
  • Confirming that everyone is accurately interpreting the data and making the right decisions.

We will go over some of the platforms that provide real time data, and I'll share a dashboard I use that pulls everything I want to see, in real-time, into a graphical display that helps me make all the right decisions.

I'll Take "What is a Brand" For 800!

This is an interactive session where we play a fun game similar to Jeopardy. Everyone learns about Marketing + Branding + Data in a fun and engaging way! We break everyone up into teams, provide buzzers, daily double clues and prizes.

This is unlike any other session you have ever attended and is meant to get the attendees up, meeting one another, having fun engaging with each other and with me and most importantly, having fun, while they learn about Branding + Marketing + Data!

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