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Jon Youshaei      

Creator, Journalist, Writer for Forbes & Former Marketing Lead at YouTube and Instagram

As one of few marketers to work at both YouTube and Instagram, Jon Youshaei has been heralded by Inc Magazine for "cracking the code to going viral.”

During five years at YouTube, Youshaei was Head of Creator Product Marketing where he worked with YouTube's top creators, celebrities & brands to grow their audiences and their incomes. During the past three years, Youshaei worked at Instagram where he helped build their creator team to empower a new generation of stars to grow and monetize.

Youshaei is now a writer for Forbes where he covers the Creator Economy and Web3 and has a popular weekly show where he’s interviewed Paris Hilton, Logan Paul, George Lopez, and Danny DeVito.

He’s also a sought-after advisor, investor, and speaker who serves as a Creator-In-Residence for Origin Protocol (top NFT platform with $20M+ in sales), Head Creator Advisor for TubeBuddy (analytics platform used by 9M creators) and recognized by NPR as one of the best commencement speakers since 1774 alongside Steve Jobs, Oprah, and John F. Kennedy. Youshaei has also been named Forbes 30 Under 30 and LinkedIn honored him as one of their Top Voices on the platform.

No matter your event, Youshaei has a keynote for your audience or he’ll work with you to create one drawing from his years of industry experience.

Speech Topics

Building Better Teams: Lessons From Living in an Apartment with 28 YouTube Celebrities

What if we told you that 28 of YouTube's biggest stars live together in the same apartment? Together, they have a combined audience of over 150 million subscribers. It's a secret community where stars are made, ideas are born, and million dollar deals are signed. It’s also a groundbreaking case study in how to build teams, improve culture, and foster collaboration in today’s world. As YouTube’s former Head of Creator Product Marketing, Jon Youshaei has not only studied this secret community of YouTube stars, but he lived with them. He’s learned first-hand what happens when the cameras turn off. In this keynote, Jon shares how these influencers work together, create teams, and rise to prominence with very few resources. You’ll hear entertaining stories from his time in the apartment and actionable insights that you can apply to boost your culture, creativity, and efficiency.

Beyoncé vs Shakespeare: Surprising Secrets To Increase Your Creativity

See why this keynote has been one of the most highly-requested talks from many Fortune 500 companies, including AT&T, American Express, Google, Allstate and more. Youshaei mesmerizes audiences by taking them on a journey through time, explaining how innovators from Shakespeare to Beethoven to Beyoncé rose to prominence. Hint: it’s not what you think. You’ll not only discover a hidden side to these "well-known" stars (especially, Beyoncé), but you’ll learn the secrets to how they stayed relevant and boosted their creativity so you can do the same regardless of your industry, profession or age.

How To Be An Amazing Copywriter Even If You’re A Terrible Writer

Great copywriting is the bedrock of great businesses. Without it, your products go unnoticed. Your newsletters go unopened. Your social posts go unread. Your videos go unwatched. In this keynote, Jon provides a crash course on how to use copywriting to get results for your business. He’ll outline the exact process he used to become one of Forbes and Time magazine’s top writers and get ranked as one of Inc. magazine’s "Top 7 Digital Marketers to Keep Your Eye On," and Entrepreneur magazine’s "Top 10 Marketers." You’ll learn to write in a way that’ll make your colleagues and customers nod their heads, drop their jaws, and open their wallets.

Admazing or Adtrocious? Lessons From The World’s Best & Worst Marketing Campaigns

Who said the Super Bowl is the only time to discuss amazing commercials? In this keynote, Jon analyzes the world’s best and worst commercials to find out what really makes a great ad. He’ll dive deep into the psychology, creativity and copywriting while rating each ad on a scale of "Admazing" to …"Adtrocious." Whether you’re marketing a startup, running campaigns at a bigger company, or just building your personal brand, this presentation will provide you with the case studies, templates, and tools to get ahead.

How To Tell Stories That Sell: Three Tips To Make Any Product Go Viral

Going viral isn’t an accident. It’s a process — one that Jon Youshaei has mastered as a leading marketer at YouTube, Instagram and writer for Forbes and Time magazines. Lauded by Inc. magazine for "cracking the code on how to go viral," Youshaei is the force behind many popular videos, articles, and posts that set records for shares, views and follows. As one of the few marketers who has worked at both YouTube and Instagram, he works with today’s biggest celebrities and businesses to create viral content that’s ahead of cultural trends. In this keynote, Jon outlines the exact steps to craft engaging headlines, simplify your message, and increase your virality so you break through the noise to reach your target audience.

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