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Jonah Berger    

Marketing Professor at the Wharton School at the University of Pennsylvania & Internationally Best-Selling Author

Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world‐renowned expert on change, word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top-tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Over a million copies of his books, "Contagious," "Invisible Influence," and "The Catalyst: How to Change Anyone’s Mind," are in print in over 35 countries around the world.

Berger often keynotes major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, 3M, and The Gates Foundation.

Speech Topics

Crafting Contagious Ideas.

Jonah Berger combines groundbreaking research and powerful stories as he addresses why ideas spread, some products get more word of mouth than others, and certain online content goes viral. Through rigorous academic research, he put together a framework for crafting contagious content using the acronym STEPPS: social currency, triggers, emotion, public, practical value, and stories. In presentations, he reveals the science behind word of mouth and these six key factors that push people to share content and demonstrates how to leverage the concepts to craft viral messages. Young and full of energy, he is interactive with his audience, quickly demonstrating that the products and services that get the most word of mouth aren’t necessarily the ones we think they are. Berger also uses funny and compelling viral video examples to reinforce his message and keep his presentation engaging. Jonah Berger provides a set of specific, actionable techniques for helping information spread and ideas catch on. This is knowledge organizations can put to use whether they are selling a product, crafting a new corporate culture, or just trying to get the word out.

News

An Interview With Jonah Berger: 4 Tactics for Building a Viral Marketing Campaign
Everyone is influenced by something. And, according to Jonah Berger, that’s a good thing......
Garnering Attention Through Word-of-Mouth
Psychology is an important metric for marketers to consider when analyzing data coming out of digital marketing campaigns, according to Jonah Berger, a professor of marketing at The Wharton School of the University of Pennsylvania and author of “Contagious: Why Things Catch On” and “Invisible Influence: The Hidden Forces that Shape Behavior.”

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