Speaking on business, baseball, and the instructive overlap between them, Jonah Keri reveals how exploiting small advantages—that extra 2%—can transform any organization. With the much-admired Tampa Bay Rays as a case study, he helps locate those seemingly inconsequential actions, in management and in human resources, that cumulatively add up to major victories.

Montreal's Jonah Keri is the author of The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First. A New York Times bestseller, Keri's book tells the unlikely story of how three financial whiz kids with no baseball experience turned a disastrous organization—The Tampa Bay Rays—into World Series contenders by implementing the same strategies that fuel financial sector success. A deft storyteller, Keri offers a nuanced look into innovation and how incorporating that little edge—that extra 2%—can help transform any organization, from a pro sports team to a Fortune 100 company to the neighborhood gas station. Jonah Keri is both a veteran stock market journalist and a baseball writer who has spoken about the fertile and instructive overlap of baseball and business in front of audiences ranging from Google to baseball executives. His writing has appeared in The Wall Street Journal, The New York Times, Investor's Business Daily, ESPN.com, FanGraphs, Bloomberg Sports, and Baseball Prospectus.

Keri's latest book on the Montreal Expos hit shelves March 2014.

Sports Writing, Sports Journalism & Broadcasting, Sports Industry, Canada, Sports