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Jonathan Greenblatt      

CEO of the Anti-Defamation League; Former Director of the U.S. Office of Social Innovation & Civic Participation; Former Starbucks VP of Global Consumer Products

Jonathan Greenblatt is a serial social entrepreneur and successful corporate executive, a member of the faculty at the Anderson School of Management at UCLA, and an acknowledged thought leader on corporate social responsibility, ethical branding and social entrepreneurship. He currently serves as the sixth National Director and CEO of the Anti-Defamation League (ADL).

Greenblatt previously served as president and a board member of Our Good Works, the nonprofit organization responsible for All for Good. All for Good is the open source, web based platform developed to enable more Americans to serve. Greenblatt started the project during his service on the Obama-Biden Presidential Transition Team in December 2008. The product was built by a dedicated group of volunteers from Google, Craigslist Foundation and a range of other organizations. It is supported by a coalition of companies and nonprofits who are committed to a shared vision of increasing the number of Americans that participate in service and volunteerism.

Jonathan formerly served as CEO of GOOD Worldwide where he oversaw its growth from a magazine publishing company into a diversified media company and lifestyle brand. Founded in 2006, GOOD creates media at the intersection of entertainment and relevance.

Prior to his appointment to GOOD, Greenblatt co-founded Ethos Brands, the business that launched Ethos Water, the premium bottled water that helps children around the world get clean water. In 2005, Starbucks Coffee Company acquired Ethos Water, making it one of only a handful of non-coffee businesses the company has purchased in its 30-plus year history. Greenblatt served as vice president of consumer products, scaling Ethos through more than 6,000 Starbucks stores across the US. Greenblatt also co-founded Ethos International, the nonprofit arm of Ethos, and served on the board of directors of the Starbucks Foundation where he developed Ethos' global investment strategy that has invested millions of dollars to bring clean water to communities in need around the world, including Bangladesh, the Democratic Republic of Congo, Ethiopia, Honduras, India, and Kenya.

In the fall of 2011, Greenblatt was appointed to serve as Special Assistant to the President and Director of the Office of Social Innovation and Civic Participation in the United States Domestic Policy Council. As Director, he led the Office's efforts to utilize human capital and financial capital to bring attention to community solutions. The Office focused on issues such as national service, civic engagement, impact investing, and social enterprise. In his role as Director of SICP, Greenblatt has taken an active role in supporting AmeriCorps, engaging the philanthropy community, supporting social entrepreneurs, and working with the G8 taskforce to support social impact investment. Greenblatt has been involved in a number of administration priorities, including preventing gun violence and #GivingTuesday.

Greenblatt participates on several corporate and nonprofit boards, including RESTORE Products, the African Leadership Foundation, KaBOOM!, and Greenblatt was appointed to the UNICEF Global Water and Sanitation Task Force in 2006 and serves as chairman of the Equitable Globalization Committee of the Pacific Council on International Policy.

Greenblatt can be found on Twitter and in the blogosphere where he serves as a contributor to the award-winning blog, and writes regularly for The Huffington Post, SocialEdge, USAService, and others. He has been interviewed and profiled in diverse media including Business Week, Chicago Tribune, Conde Nast Portfolio, Investor's Business Daily, Los Angeles Times, Los Angeles Business Journal, National Public Radio, Public Radio International, The New York Times, TechCrunch, USA Today and The Wall Street Journal. He recently co-hosted Collaboration Now, a CNBC special on corporate social responsibility, with television personality Donnie Deutsche.

Greenblatt is a member of the faculty at the Anderson Graduate School of Management at UCLA where he developed and currently teaches coursework on social entrepreneurship. A frequent speaker on issues of branding and sustainability, Greenblatt has delivered remarks at numerous high-profile events including the Aspen Ideas Festival; the Social Entrepreneur Summit of the World Economic Forum; the Sustainable Brands International Conference, and the MIT/Caltech Enterprise Forum.

Greenblatt earned a Master of Business Administration from the Kellogg School of Management at Northwestern University and a Bachelor of Arts cum laude from Tufts University.

Speech Topics

Innovation, social impact, social entrepreneurship, corporate social responsibility, change management, managing in scale-up and turnaround environments, competitive analysis, brand strategy, customer acquisition strategies, capital raising, non-profit

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