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Jonathan Mildenhall          

CMO, Dave; Co-Founder and Former CEO of TwentyFirstCenturyBrand; Former CMO of Airbnb

As the co-founder and chair of TwentyFirstCenturyBrand Jonathan Mildenhall specializes in helping founders and CEOs realize the full potential of their company through purpose-driven brand positioning work and values-driven marketing. Mildenhall counts companies such as Pinterest, Peloton, Gemini, and the Duke and Duchess of Sussex's company, Archewell as clients. Prior to founding TwentyFirstCenturyBrand, Mildenhall was the CMO of Airbnb where he invited the world to Belong Anywhere and helped build the value of the company from $1bn to $35bn in just four years. In 2006 Mildenhall became VP of Global Marketing at The Coca-Cola Company. He led the team that launched Coca-Cola’s global marketing platform “Open Happiness”, which became Coke’s most profitable and awarded marketing platform ever.

Prior to moving to the US Mildenhall helped build the creative fortunes of Smirnoff vodka and, separately, Absolut vodka. Mildenhall is now an investor and advisor to two wine and spirit companies, one in the UK and one in the US. Mildenhall lives in Los Angeles with his husband Mirco and two children, Dominica and Oliver.

News


Airbnb CMO Jonathan Mildenhall Calls Out Cannes Lions for Lack ...
The Cannes Lions Festival recently announced the list of jury presidents for the upcoming festival and awards show, and not everyone is impressed. While the ...
How Jonathan Mildenhall Found His Higher Purpose by Taking a ...
In 2011, on a lark, Jonathan Mildenhall tried Airbnb for the first time. It turned out to be a transformative experience, he says now, one that not only sold him on ...
How Did I Get Here? Jonathan Mildenhall
Jonathan Mildenhall, Airbnb's marketing chief, wants to build a more trusting world.
Behind the Brand: Airbnb Tackles the Nature of Humankind in New Values-Driven Campaign
CMO Jonathan Mildenhall talks about Airbnb's latest campaign. "We believe in humanity and we’re putting that humanity and truth into the soul of our marketing...
Putting The CMO At The Center Of Brand Experience And ...
Jonathan Mildenhall explained how the founders interviewed the first 300 employees, but that the organization quickly got to a stage where they could no longer ...
3 Marketing Principles Jonathan Mildenhall Brings to the Startup World
May 6, 2014 ... Today's news: Jonathan Mildenhall, one of the top creative minds at Coca-Cola, is taking over as Chief Marketing Officer at Airbnb—one of the ...
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Coke's Jonathan Mildenhall leaves to take on CMO role at Airbnb ...
ATLANTA: Coca-Cola creative chief Jonathan Mildenhall is leaving the company amid a reshuffle to take on a position as CMO of Airbnb. Mildenhall, who was ...
Airbnb Taps Former Coke Exec Jonathan Mildenhall as CMO | CMO ...
Jonathan Mildenhall will take over for Amy Curtis-McIntyre as chief marketer at Airbnb.
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