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Jonathan Mildenhall          

Co-Founder and CEO of TwentyFirstCenturyBrand; Former CMO of Airbnb

Jonathan Mildenhall is the Co-Founder and CEO of TwentyFirstCenturyBrand, a brand strategy, innovation and design firm specializing in creating premium drinks brands.

Jonathan started his career as a graduate trainee in 1990 at McCann-Erickson (an agency he will be forever grateful to for the “wild card” bet they made on him). Over the next 15 years, Jonathan rose rapidly through the ranks of the London Ad industry working at some of the world's most respected creatively-driven agencies including BBH, Lowe Howard Spink, Howell Henry, TBWA and Mother. During this time he also worked on some of the world's most compelling brands including Audi, Smirnoff, Alfred Dunhill, General Motors, Guinness and PlayStation.

In 2005 Jonathan spent the summer at Harvard Business School on the Advanced Management Program—an experience that was the turning point in his professional trajectory.

In 2006 Jonathan joined The Coca-Cola Company as VP, Global Advertising Strategy and Creative. In 2007 Jonathan lead the introduction of Coca-Cola's global marketing platform “Open Happiness,” an initiative that helped contribute to the most profitable growth period in 20 years, helping increase Coke's share price from $29 to $81. Furthermore, the 'Open Happiness' platform went on to become Coke's most awarded marketing platform in history and helped snare the prestigious accolade of 2013's Creative Marketer Of The Year at the Cannes Lions International Festival Of Creativity. This was a career highlight for Jonathan.

Jonathan joined Airbnb in June 2014 as Chief Marketing Officer. Four years later Jonathan launched his own company TwentyFirstCenturyBrand.

News


Airbnb Taps Former Coke Exec Jonathan Mildenhall as CMO | CMO ...

Jonathan Mildenhall will take over for Amy Curtis-McIntyre as chief marketer at Airbnb.

Coke's Jonathan Mildenhall leaves to take on CMO role at Airbnb ...

ATLANTA: Coca-Cola creative chief Jonathan Mildenhall is leaving the company amid a reshuffle to take on a position as CMO of Airbnb. Mildenhall, who was ...

3 Marketing Principles Jonathan Mildenhall Brings to the Startup World

May 6, 2014 ... Today's news: Jonathan Mildenhall, one of the top creative minds at Coca-Cola, is taking over as Chief Marketing Officer at Airbnb—one of the ...

Putting The CMO At The Center Of Brand Experience And ...

Jonathan Mildenhall explained how the founders interviewed the first 300 employees, but that the organization quickly got to a stage where they could no longer ...

Behind the Brand: Airbnb Tackles the Nature of Humankind in New Values-Driven Campaign

CMO Jonathan Mildenhall talks about Airbnb's latest campaign. "We believe in humanity and we’re putting that humanity and truth into the soul of our marketing...

How Did I Get Here? Jonathan Mildenhall

Jonathan Mildenhall, Airbnb's marketing chief, wants to build a more trusting world.

How Jonathan Mildenhall Found His Higher Purpose by Taking a ...

In 2011, on a lark, Jonathan Mildenhall tried Airbnb for the first time. It turned out to be a transformative experience, he says now, one that not only sold him on ...

Airbnb CMO Jonathan Mildenhall Calls Out Cannes Lions for Lack ...

The Cannes Lions Festival recently announced the list of jury presidents for the upcoming festival and awards show, and not everyone is impressed. While the ...

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