How do you stand out, rise above the noise, and get your organization’s voice heard online? Jonathan Perelman is the vice president of BuzzFeed motion pictures, which covers all moving content ranging from animated GIFs to a feature films. He leads business management, partnership development, and BuzzFeed’s branded video team. Before BuzzFeed, he spent more than six years at Google as the global lead for industry relations.

Perelman believes that “content is king but distribution is queen – and she wears the pants.” Pulling from his extensive experience at two of the world’s most successful and influential brands, he shows audiences how to tell their story in a genuine, authentic, and meaningful way that generates word of mouth marketing at internet scale. With great energy and stage presence, he breaks down the tactics and mindset that propelled Buzzfeed from a small blog to a cultural phenomenon read by millions of people the world over (including the President of the United States). Perelman not only addresses how to create shareable, social content but also offers insights into how to maximize its reach and impact. By respecting the platform you’re using (Twitter is about timelines, Facebook is about feelings) and creating content that appeals to emotion, he offers eight tips for creating content that people want to consume and share.

Perelman is renowned for his expertise. AdWeek named him one its 2014 “Top 50 Real Movers and Shakers Behind the World’s Top Brands” and one of its 2013 “Top 50 Executives Making the Wheels Turn.” The Internationalist magazine named him a “Trendsetter” in 2013, and Como listed him as one of the “Top 5 Behind The Scenes Tech Talent.” He also won Google’s 2011 OC Award, the second highest award given for “substantial contributions to company,” and 12 Peer Bonus Awards for excellence.

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