Joon is the founder of Better San Diego, a strategic alignment company committed to forging a better San Diego one organization at a time. Strategic alignment is the process of consistently achieving customer loyalty through the dynamic combination of a strong and unique strategy, organizational excellence and disciplined leadership. This is accomplished through a special amalgam of the best practices from the consulting and coaching industries.* It's his passion to work with leaders to develop and understand solutions so that they "learn how to fish" instead of "just getting a fish for today."

Joon has been developing leaders for over 19 years and implementing strategic systems thinking since '96. He has served industry-leading organizations ranging from Fortune 20 (Lockheed Martin), world-class universities (Stanford Department of Medicine, University of California at San Diego, Chapman University, University of San Diego, KindExcellence Institute), innovative internet retail (Shoe Metro), international collegiate leadership groups (IVCF/IFES, CCC), top-notch tech (Bytes Solutions, Delicious Design), regional non-profits (Union of Pan Asian Communities, San Diego Asian Film Festival, Mabuhay Alliance) and even the restaurant and small business just down your street. This unique cross-section of industry experience allows him to bring an innovative and time-tested perspective to every results-driven client solution. He is a sought after speaker and has been challenging and inspiring groups since '90. In the end, what gives Joon an absolute rush is helping leaders grow from being busy to very effective.

He is also the author of the upcoming book, "Get Ahead by Giving Back" and the creator and lead instructor of The Magic Biz BoxTM, the in-demand, on-demand course for small business leaders. Joon also contributes pertinent business articles for various publications and radio.

Joon founded Better San Diego (www.BetterSanDiego.com) to make a difference in his beloved city and when in his own words "I realized that I don't make a very good employee." In addition to his specialist duties with Better San Diego he serves as President for Hope in the City, a non-profit focused on leadership development and systemic solutions for the City Heights community (www.Hope-City.org); although participation in the education of his children routinely trumps both obligations. He resides in beautiful San Diego where he graduated from UCSD with a BS in Molecular Biology and met his wife. Joon enjoys the magicianship of Penn & Teller(R) and his two major pet peeves are when people say "could care less" instead of "couldn't care less" and when folks speak on leadership when they haven't really led anything in their life.

You can count on Joon to address current challenges with fresh and relevant thinking and to bring a strategic and innovative focus to your situation.

*From consulting- specialized expertise, multi-faceted solutions and intelligent analytics without fostering dependency. From coaching- strong developmental processes and behavioral technology bolstered by specific business metrics and goals.

Sales, Business Growth, Strategic Planning, Consulting, Spirituality, Faith & Religion, Entrepreneurship, College, Leadership,