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Jordan DeCicco      

Co-Founder of Kitu Life

Tired of unhealthy bottled energy drinks, Jim, Jake, and Jordan DeCicco created Kitu in Jordan's Philadelphia University dorm room. Inspired by the ketogenic diet, they brew organic Colombian coffee blended with lactose-free protein and MCT oil from coconuts instead of milk and sugar. With only 80 calories and zero sugar, Super Coffee worked so well for the brothers that that Jim left his career on Wall Street and Jordan dropped out of school, forfeiting his full scholarship, to accept the Peter Thiel Fellowship. The DeCicco brothers were featured on ABC's Shark Tank in February, and their Super Coffee and line of creamers are distributed in chains like Wegmans, Whole Foods and Fairway. With $5 million in funding, they saw about $1 million in revenue last year.

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