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Jorge Sá    

Senior Research Fellow at Drucker University, Expert on Peter Drucker & Philip Kotler

Jorge Sá is a senior research fellow at Drucker University (Peter F. Drucker and Masatoshi-Ito Graduate School of Management) in Los Angeles, a Professor at ISG Business School and a visiting Professor at IESE associated AESE.

He is an expert on Peter Drucker and Philip Kotler, founders of modern management and modern marketing, respectively, with whom he studied and who offered letters of recommendation for his books and endorsements for his work. Has a master’s degree from the Peter F. Drucker Graduate School of Management in California and a doctorate (PhD) in Business Administration, from Columbia University, in New York, where he was a student, research and teaching assistant. Also holds two undergraduate degrees (in business administration and economics) and a graduate degree in Macroeconomics.

Was awarded the Jean Monnet Chair by the Jean Monnet Foundation in Brussels, received several distinctions including Fulbright fellowships and published twenty five books in twelve languages: English, Portuguese, Spanish, Chinese (Mandarin), Russian, Ukrainian, German, Lithuanian, Thai, Korean, Norwegian and Iranian which received endorsements, among others, from Peter F. Drucker, Cecily Drucker, Al Ries (author of the bestsellers Marketing Warfare and Positioning), Don Hambrick (Professor at Columbia University and The Pennsylvania State University), Karl Moore (Professor at Oxford and McGill University), Peter Starbuck (President of the London Drucker Society) and Philip Kotler.

Besides about thirty articles published in blind refereed reviews and journals of economics, business administration and medicine, he has addressed conferences and given seminars at several institutions including TED USA (, Drucker University, London Business School, IESE, Glasgow Business School, ESSEC (France), ESSAM (European Consortium of Business Schools), Oxford, Manchester Business School, George Washington University, University of São Paulo School of Economics, Institute of Experimental and Technological Biology, Liberty Forum (Brazil), University Jorge Amado, American Chamber of Commerce Luxembourg, Foundation Idea/Chamber of Commerce Luxembourg, European Centre For International Political Economy, Timbro, Marketing Institute Estonia, Enterprise Ireland, etc. Has also addressed conferences and presented articles in academic and non-academic meetings, such as Academy of Management, Western Economic Association, Peter Drucker Society of Europe, European Commission, etc.

Has worked as private consultant, non-executive director or taught in the executive programs of multinational companies such as: Coca-Cola, SHELL, Unisys, IBM, Price Waterhouse, KPMG, Glaxo, British Petroleum – BP, Dun & Bradstreet, Deloitte & Touche, Makro (Metro group), Systéme U, I.F.A, Intermarché, Mini Prix Bonjours, Accenture, Watson Wyatt, Cap Gemini, Cesce, Scottish & Newcastle, Sara Lee, Total, Johnson & Johnson, Pfizer, Logica, Indra, Grandvision, Jafep, Euler Hermes, Cosec, Pestana Group Hotels, Tivoli Hotels & Resorts, Millennium Bank, Julius Baer, SGG, Henkel, Abencys, Broadbill, Volkswagen Group, McDonald’s, MiTek, United Steel Products, Base Group, UnitedHealth group, Inapa, Vodafone, IDC, Merck, BPI Bank, Milestone, Fijowave, Foxpak, ND Sports, LLR-G5, Horan, Prodieco, Dennison, Grid Finance, Bluemetrix, Microsoft, etc.

His hobbies are History (wrote several books on the lessons of military campaigns for management) and football (degree as a professional coach). He speaks and writes (by alphabetical order) English, French, German, Portuguese and Spanish.

Speech Topics

Peter Drucker on Corporate Strategy

How multibusiness organizations go about defining their strategy (11 steps) in order to create synergy (rather than anergy);

Philip Kotler on Business Strategy for Brand/Product Managers

The 14 strategic moves (6 of attack and 8 of defense) and the rules to implement them; one can win with ten and loose with one hundred (P. Kotler)

Peter Drucker on how to manage clients & Making a Marketing Plan

"the purpose of a business is to create a customer" (P. Drucker).

Peter Drucker on leadership and staffing

  • Leadership: There is no leadership, only effective management; the only two behavioural (not personality) traits to develop and managing the inverted hierarchical pyramid;
  • Staffing: how to build great teams by:
  • Forgetting weaknesses and focusing on strengths;
  • Ignoring human relations/teambuilding and concentrating on the key factors of the jobs to be done; and
  • Rather than knowledge focusing on the required temperament: most business functions accept a second rate intellect but require a first rate temperament (P. Drucker)

Peter Drucker on entrepreneurship and innovation

Talk goes over the PISA method to create:

  • Unicorns;
  • Simple (without great technical complexity);
  • By assessing people’s emotions, not reasoning;
  • Based on opportunities which come to us (instead of creating them); and
  • Solutions which already exist rather than inventing them.

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