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Jorgen Vig Knudstorp  

Head of Brand and Business Development at KIRKBI; Former Executive Chairman & CEO of the LEGO Group

Jørgen Vig Knudstorp has, since September 2023, served as, Special Partner to the LEGO Brand Owner Family of KIRKBI Group, the holding company for Lego Brand and LEGO Group, a privately held, family-owned leading toy manufacturer, with responsibility for brand and business development.

From 2017 to 2023, Mr. Knudstorp served as Executive Chairman of the LEGO Brand Group, owner of the LEGO brand. From 2004 to 2016, he served as President and Chief Executive Officer of the LEGO Group. He previously held various leadership positions at the LEGO Group from 2001 to 2004, including Senior Vice President, Corporate Affairs Vice President, Strategic Development Senior Director, Global Strategic Development & Alliance Management; and Director, Strategic Development.

Prior to joining the LEGO Group, Mr. Knudstorp served as a Management Consultant at McKinsey & Company, a management consulting firm, from 1998 to 2001.

News

Jorgen vig Knudstorp Transforms Lego
... @LEGO_Group brand almost went under in 2004. hear the incredible story of how Jorgen vig Knudstorp turned it into one of the biggest toymakers on EARTH.
Wheelchair Lego Man Design A Move Toward Diversity The company has made m
Lego unveiled a new play set that will be available for purchase this summer called "Fun at the Park." Many kids are excited, as they are for the release of any new toy set, but this Lego set has brought joy to even more people than usual: Lego has finally made a figurine that shows a man in a wheelchair, reported The Guardian.

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