Jory Des Jardins pioneered social marketing as Co-Founder and President of BlogHer, a media marketplace representing thousands of digital influencers, which reached 100 million monthly unique viewers at the time of its acquisition in 2014. Today, she is leveraging her insights as a startup operator and scale marketer for the AWS startup ecosystem.

As the primary evangelist of social influence to agencies and brands such as P&G and Coca Cola, Jory established and grew strategic partnerships with top advertisers and revenue partners. She led the operational transition into more data-driven, performance-based campaign models, quantifying digital influence and enabling thousands of independent content creators to monetize both their content and influence, a model that underpins today’s model for influencer marketing.

As an operator, her passion is working cross-functionally, developing the strategy, partnerships, tools, positioning and teams necessary to scale and serve customer communities, be they brands, digital influencers, entrepreneurs, content creators, local merchants, or “gig” professionals. Across her numerous roles which have included leading sales and business development, strategic partnerships, and client services, she led through evangelism, education, and community development.

Jory has advised dozens of scaling startups, focusing on companies that are evolving digital influence, social content, and media models, consumer marketplaces, eCommerce, Blockchain/token-based economies, and AR/VR/MR. She believes in “sustainable scale” that builds growth quickly while maintaining the customer community value proposition. Among the companies she formally advises are PracticalXR, AIKON, Ternio, and the entrepreneur network SheWorx.

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