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Joseph Jaffe      

Author, Entrepreneur, Marketing Innovator

Joseph Jaffe is an author and entrepreneur with a deep focus on marketing, innovation, and customer engagement. As a consultant and thought leader in these areas, he has collaborated with a variety of Fortune 500 companies and startups, leveraging his expertise to drive growth and innovation. Jaffe's approach emphasizes the transformative power of conversational marketing and the strategic role of customer service, advocating for a shift from traditional advertising to more dynamic and interactive methods.

Jaffe is the President and Chief Interruptor of Crayon, a new marketing company that integrates a wide range of services including strategic and creative agency services, consulting, and M&A advisory. This role complements his position as Admiral at HMS Beagle, a strategic consultancy that assists clients in navigating the challenges of modern business environments. His extensive experience also includes founding and leading Evol8tion, an innovation agency that connects startups with established brands to foster growth and innovation.

He is an acclaimed speaker, known for his engaging talks at various prestigious venues including a TEDx event at the Westport Library where he presented "Retinkering Marketing" and "The Inevitable Demise of the Corporation." His insights into marketing and customer relations are further shared through his popular marketing blog "Jaffe Juice" and his podcast "Across the Sound," which has been recognized as a "Best Marketing Podcast" by MarketingSherpa.

Jaffe has authored several influential books on marketing and business strategies. His publications include "Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising," "Join the Conversation," "Flip the Funnel: How to Use Existing Customers to Gain New Ones," "Z.E.R.O," and "Built to Suck: The Inevitable Demise of the Corporation… and How to Save It?" His literary work complements his teaching role at West Virginia University’s Reed College of Media, where he contributes to the Integrated Marketing Communications online graduate program focusing on brand evolution strategy.

His perspectives on marketing and business strategy have been featured in major media outlets such as CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, and The New York Times, among others. Jaffe's commitment to advancing marketing and business practices is evidenced by his active participation in organizations like the Founder’s Institute, Entrepreneur’s Round Table, and Techstars. He continues to impact the academic world by lecturing at notable institutions such as NYU’s Stern Business School, Cornell’s Johnson School of Business, and Syracuse University.

Speech Topics

The Evolution of Capitalism

Companies talk about Corporate Social Responsibility or Purpose Marketing, but it’s just PR Spin. They are bad actors. Irresponsible denizens that turn a blind eye as the planet continues to spin out of control, the Amazon burns and humans suffer under the burden of obesity, drug dependency and credit card bills. In order to DO good, you have to BE good. In a world where big government continues to fail its people, can big business step in and become the hero? The answer is a definitive yes if – and only if – they adopt an approach of transparency, integrity and soul.

Ban the Employee

In these turbulent times, companies will live and die based on the extent to which they are able to win the talent war. And spoiler alert: they’re losing it right now. Big time! Instead of harnessing the collective creativity and incredible entrepreneurial potential of talent, companies take the low road of cost cutting, dehumanizing and automating, but guess what? You can’t automate stupid! But what if companies could transform their “employees’ into intrapreneurs, and instead of controlling, litigating or repressing them…

Customer Obsessed as the Killer App

Forget customer service, customer experience or customer centricity. The new obsession is….customer obsession. Just ask Jeff. He’ll tell you. Bezos spoke about customer obsession back in his very first letter to shareholders, and it’s no coincidence that brands like Starbucks, Netflix and Nike stand tall next to Amazon. Most others prioritize “strangers” (first time buyers) and “prostitutes” (switchers) over fans, advocates, ambassadors and zealots. But take heed… brands that continue to drink from the swill that is acquisition marketing will eventually be met with a dry pipeline and a painful death.

Disrupting Digital

The turn of the century saw the revolution of digital. It ushered in an era of instant commerce, communication and collaboration that forever changed the lives of consumers, businesses and brands. Bricks and mortar crumbled, entire industries vanished and new markets were created in their place. Digital changed everything. It did then. It does now. It will in the future. The only problem is that digital has become Vanilla. Tired. Boring. Expected. Predictable. And to add insult to injury, there are far more toys and shiny objects now that dilute, distract and detract. Some are real and some are fake. Don’t be fooled by bright and shiny objects. Instead, focus on one single question: are you changing the game with digital?

What's your Heresy?

What if you fired yourself? What if you funded your competition? What if you slaughtered the cash cow? What if you turned your back on your customer? These are just a few unthinkable questions that, when answered, form a brilliantly original and provocative philosophy called Heresy. And it’s not far fetched, futuristic or theoretical at all; it’s very real and supported by real examples from winning companies like Netflix, REI, Intel and Costco that have already put this into practice.

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