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Joseph M. Bradley      

CEO, Tonomus; Applied Futurist; Author & Cognitive City Developer

Joseph M. Bradley is the Chief Executive Officer of TONOMUS, a NEOM company, focused on development of the world's first cognitive community. His responsibilities encompass establishing a 'mixed-reality' urban living model and enhancing the cognitive experience of those in NEOM through the application of advanced connectivity, AI, and privacy-focused technologies. Prior to his current role, Bradley held senior positions at Cisco Systems, including Global VP IoT, Blockchain, AI, and Incubation Businesses. He is also the author of the acclaimed book "Questioneering: The New Model for Innovative Leaders in the Digital Age", published in May 2018.

Bradley's thought leadership, particularly in the age of AI and digital transformation, is well recognized. Through his numerous speaking engagements and advisory roles, Bradley inspires audiences to embrace innovation and step boldly into the future. His TEDxNiendorf talk on "The Dawn of Generative AI" and various other keynotes shed light on the prospects of cognitive cities and the future of technology. His advocacy for AI as a tool to enhance rather than replace human qualities like compassion, creativity, and empathy, underpins his focus on aligning AI with human values, promoting diversity and inclusion, and redefining success in the AI era.

In his role as the CEO of TONOMUS, Bradley is instrumental in transforming NEOM into an innovation epicenter. He played a key role in the launch of NEOM's first digital communications facility at Oxagon in 2023. His insights on "The Line, Cognitive Cities, Metaverse & Digital Twins" were shared during a special show at GITEX.

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