n 2009, Josh Rosen, along with partners Morgan Collett and Colin Tunstall, launched Saturdays Surf NYC, an innovative store in downtown Manhattan, to suit a lifestyle rooted in surfing, living and working in New York City.

In addition to boards, wetsuits and beachwear, Saturdays sells books, fine art and other lifestyle accessories. The store boasts a front-of- house espresso bar as well as a backyard oasis for customers.

Within the first year, Saturdays expanded to include an eponymous clothing brand that is now sold throughout Japan and the United States. Mr. Rosen and the Saturdays team plan to open more stores and continue to grow the wholesale business worldwide.

Apparel, Lifestyle, Fashion