Joy Hirsch is the Director of the Program for Imaging & Cognitive Studies (PICS), a university-wide core facility established at Columbia University to provide a collaborative and multi-investigator neuroimaging environment. PICS is focused on the investigation of the neurocircuitry that underlies cognition, perception and action as well as the development of clinical applications that enhance the goals of personalized clinical neuroscience and psychiatry.

Hirsch is also the Professor of Functional NeuroRadiology, Radiology, Neuroscience, and Psychology at The College of Physicians and Surgeons.

Current research interests of Hirsch's group are aimed toward understanding the role of functional specializations in the brain and mechanisms of cognitive control. The recent discovery of neural systems that modulate “bottom-up” information based on prior experience and expectation has initiated numerous investigations of the neurobiological processes that influence emotion, executive function, and perception.

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