He and his team help guide a convergence of upper funnel mobile media and metric-savvy advertisers. Because of this work, the company is widely looked upon as the mobile leader in the performance markets.

Benton was a co-founder and CEO of another mobile performance marketing firm prior to DoublePositive. His full-funnel approach to direct response marketing has set him apart as a thought leader within the digital marketing community. Benton’s focus on mobile marketing as a new-growth solution in lead generation helps DoublePositive extend progressive new opportunities to media buyers and sellers.

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