Born and raised in Singapore, JuE Wong is a luminary in the global consumer product sphere. Armed with a degree in International Economics from The Australian National University, Wong's trajectory has been nothing short of remarkable. She has held eminent positions, including Global CEO at Moroccanoil and President at Elizabeth Arden. In 2020, she embarked on a new journey as the CEO of Olaplex, a role she held until 2023.

Under Wong's visionary leadership, Olaplex achieved a milestone IPO in October 2021, and the company enjoyed a 112% YOY increase in annual revenue, reaching $600,000 last year. Prior to Olaplex, Wong's tenure as CEO of StriVectin was equally impressive, culminating in her winning the prestigious Gold Stevie Award for Female Executive of the Year in consumer products. Her enterprising spirit and strategic acumen have consistently led her to turn companies into industry leaders.

Outside her executive roles, Wong continues to influence the consumer product industry as a trusted advisor and board member. Currently, she serves as an advisor to Versicolor Technologies and is a corporate board director for Mila Moursi Skin Care. She also holds a board position with CEW and has previously served on boards for the Personal Care Products Council and Independent Cosmetic Manufacturers & Distributors, among others. These roles underline her continued commitment to shaping the future of the industry.

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