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Julian Birkinshaw      

Renowned Strategy & Leadership Expert

Julian Birkinshaw is Professor and Chair of Strategy and Entrepreneurship at the London Business School. He is co-founder of the Management Lab (MLab), a Fellow of the Advanced Institute of Management Research (UK), and a Fellow of the Academy of International Business.

He has PhD and MBA degrees in business from the Richard Ivey School of Business, University of Western Ontario, and a BSc (Hons) from the University of Durham. He was awarded an Honorary Doctorate by the Stockholm School of Economics in 2009.

Professor Birkinshaw's main area of expertise is in the strategy and management of corporations, and on such specific issues as corporate entrepreneurship, innovation, subsidiary-headquarters relationship, knowledge management, network organizations, and global customer management. He is the author of eleven books—including Reinventing Management (2010), Giant Steps in Management (2007), Inventuring: Why Big Companies Must Think Small (2003), Leadership the Sven-Goran Eriksson Way (2002), and Entrepreneurship in the Global Firm (2001)—and over fifty articles. He is active as a consultant and executive educator to many large companies, including Rio Tinto, SAP, ABN AMRO, GSK, ABB, Ericsson, Kone, Exxon, WPP, Bombardier, Sara Lee, HSBC, Akzo Nobel, Roche, Thyssen Krupp, UBS, PWC, Coloplast, BBC, and Novo Nordisk.

In 1998 the leading British management magazine Management Today profiled Professor Birkinshaw as one of six of the Next Generation of Management Gurus. He is regularly quoted in international media outlets, including CNN, BBC, The Economist, The Wall Street Journal, and The New York Times. He speaks regularly at business conferences in the UK, Europe, North America, and Australia. Professor Birkinshaw is co-founder with best-selling author Gary Hamel of the Management Innovation Lab (MLab), a unique partnership between academia and business that is seeking to accelerate the evolution of management.

Speech Topics

Managing the Global Firm

Corporate Strategies That Work

Innovation & Change in a Chaotic Environment

The Five Myths of Innovation

The Five Myths of Innovation addresses how companies can develop more effective ways of innovating, including by diagnosing the weaknesses in their "innovation value chain" and defining the aspects of their culture that promote or suppress innovative effort. Julian Birkinshaw focus particularly on the strengths and limitations of online jams/idea exchanges as a way of generating and developing new ideas.

Strategic Agility

This speech is all about helping companies to develop the capabilities they need to spot and seize new opportunities. In a fast-changing world, companies no longer need a precisely defined strategic plan. Instead, they need a set of "simple rules" and a guiding vision, and an empowered and entrepreneurial workforce who can respond quickly to whatever opportunities come their way.

Reinventing Management

Julian Birkinshaw works to help companies to become as innovative in how they work as they are in the products and services they sell. This includes identifying the "design flaws" that prevent companies from delivering on their true potential, and designing management "experiments" to try out new ways of working in a low-risk way. This talk addresses how a reinvention of management can make all the difference in workplace innovation.


The Age Of Agile: What Every CEO Needs To Know
Last month, at the world's leading general management conference—the Drucker Forum in Vienna Austria—Julian Birkinshaw, Professor of Strategy and ...

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