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Julian Treasure      

Five-Time TED Speaker, Author & Founder of The Sound Agency

Julian is a sound and communication expert whose mission is to help people and organisations to listen better and create healthier and more effective sound, including speaking. He is author of the books "How to be Heard" and "Sound Business."

Treasure’s five TED talks have been watched more than 100 million times. 'How to speak so that people want to listen' is in the top 10 TED talks of all time. Treasure is regularly featured in the world’s media, and has guested on dozens of leading global podcasts.

In 2003 Treasure founded The Sound Agency – an audio branding company that asks and answers the question “how does your brand sound?”and has recently launched Moodsonic, a range of biophilic soundscapes to enhance wellbeing and productivity in workspaces. TSA's award-winning work has made headlines internationally.

Treasure’s love of sound stems from his early experience as a musician. He was a drummer for indie bands The Transmitters, Fish Turned Human and Missing Presumed Dead and recorded vinyl and two 1981 John Peel Sessions.

Before The Sound Agency, Treasure spent 20 years working in advertising and magazine publishing. He founded, grew and sold contract (custom) publishing agency TPD.

Treasure lives in beautiful Orkney with his fiancée, multiple world champion martial artist Jane Majendie, and their daughter.

Speech Topics


Good sound is good business

  • The new marketing landscape
  • Sensory branding: cross modalities and super-additivity
  • The eight expressions of a brand in sound
  • Examples and best practice to help optimise your brand

Designing with our ears

  • Why so many spaces are simply not fit for purpose
  • The effects and solutions in offices, classrooms, hospitals, shops and malls

The four effects of sound

  • The four ways in which sound affects us every day, even though we are almost entirely unconscious of them
  • How to take care of the sound you make and consume for better productivity, wellbeing and relationships

How to speak so that people want to listen

  • The leeches that rob us of power in our speaking
  • The seven deadly sins of speaking that many people fall into
  • The four foundations of power
  • The vocal toolbox and how to use it
  • Public speaking masterclass from a five time TED speaker

Conscious listening

  • Why we don't listen
  • What is listening?
  • The power of listening in business and personal relationships
  • Common mistakes and problems with listening
  • Simple ways to improve conscious listening skills

Books


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