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Julie Clark  

Creator of "Baby Einstein" Series; Partner With thesafeside.com

Julie Clark, a stay-home mom and former classroom teacher, founded The Baby Einstein Company in 1997 to give her own child exposure to the arts. In a video market void of high quality products for the under-three crowd, Julie’s ingenuity and creativity were well received. Baby Einstein was a classic “basement start-up” — driven by vision rather than market research, launched with personal savings, and initially operated from Julie’s home. 

Five years after its ‘birth’, and with the help of her CFO husband Bill, Baby Einstein was a highly profitable, boutique publisher that generated more than $20 million in annual revenue, maintained a lean staff of just eight employees, and financed its high growth rate with operating cash flow. Julie’s belief that babies could enjoy classical music, art, poetry and nature resonated with millions of parents worldwide, and Baby Einstein had grown into a trusted and internationally recognized brand.

Julie’s success had drawn the attention of several large media conglomerates, The Walt Disney Company included. By 2001, Baby Einstein was making substantial demands on Julie’s time and negatively impacting her first love — parenting. Julie recognized that the company’s next growth stage would require professional management, complex operations and substantial financial resources. In November of 2001 the Clarks sold Baby Einstein to The Walt Disney Company.

Two years later Julie and her husband launched Aigner-Clark Creative, a private venture fund designed to support  new media properties that address social needs and generate donations for select, non-profit organizations. In May of 2005 Julie partnered with John Walsh of America’s Most Wanted to launch The Safe Side, an original video series that teaches young children to make good choices in difficult situations. The company generates funds for The National Center for Missing and Exploited Children. Since it’s spring release the video has won numerous accolades and awards, including Parenting Magazine’s ‘Video of the Year Award’. Along with its first music CD for children, a second video title, Internet Safety, will launch October 10th of 2006. Julie envisions this brand as having tremendous social benefit as well as the potential for growth that surpasses Baby Einstein’s success. 

Julie is the recipient of Ernst & Young's "Entrepreneur of the Year Award," as well as Working Mother's "Entrepreneur of the Year Award" in three categories - Most Philanthropic Company, Most Innovative Business and Best Small Company. In 2003, she received The Distinguished Alumni Award from The College of Arts and Letters of Michigan State University, from where she had graduated with a degree in education and English literature. In the citation, Julie was credited with starting a billion-dollar media industry centered on stimulating the minds of infants and toddlers.

In 2004, at the age of 37, Julie received a new title: breast cancer survivor.


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Speech Topics

The Importance of Passion in Business — and Life

How did Julie Clark, a stay-at-home mom and former English teacher, become the country’s most famous ‘mompreneur?’ She followed her passions, dreamed big, and listened to her intuition. In her presentation, Julie discusses how she relied on gut instincts and common sense to create products that were right for her own children, and in the process established what has become a billion-dollar industry. Her personal philosophy, ‘Every wall is a door,’ allowed Julie to overcome the challenges brought on by inexperience, market competition and personal crisis, and to understand the value of both business and personal success.

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