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Julie Gurovitsch    

Lead Music Booker, ‘The Tonight Show Starring Jimmy Fallon’

Gurovitsch was recently appointed lead music booker for NBC’s latenight franchise, and has some advice for her peers in the biz: “When it comes to your personality and attitude, there is no mold you’re expected to fit into in order to assume a specific role or title,” she says. “It’s the ultimate cliche, but be yourself.” Gurovitsch’s new role at “Tonight” is a result of her impressive stint at NBC’s “Today,” where she booked a record number of acts (24) for the show’s 19th annual Summer Concert Series, including 5 Seconds of Summer and Hozier in their U.S. morning show debuts.

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Exclusive: 'Today' Show Booker Julie Gurovitsch Heading To 'Tonight'

Julie Gurovitsch, coordinating music producer for NBC's Today, is moving to a new daypart. Beginning next month, Gurovitsch will take the reins as lead music ...

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