Julie Schoenfeld is founder and CEO of Strobe Inc., which is creating technology for the self-driving car. She is a veteran entrepreneur with a passion for identifying talent and assembling effective teams. Previously, Schoenfeld was CEO of Perfect Market Inc., a digital publishing software firm, where she pioneered techniques to create meaningful experiences for online audiences. Earlier, she served as CEO and founder for two successful venture-backed startups. In 1999, she led the sale of Net Effect Inc. for more than $300 million to Ask Jeeves. Schoenfeld has appeared at conferences such as TechCrunch Disrupt, Business Insider Ignition and Admonsters. She sits on the board of the Young Presidents Organization, WPO Angeleno chapter. In 2015, she was named to the list of Top 50 Digital Women by Digital LA. In 2012, she received the prestigious Innovator of the Year award from the National Association of Women Business Owners in Los Angeles. She holds a B.S. in engineering from Tufts University and an M.B.A. from Harvard Business School.